The 2026 Political Campaign Playbook
How GoodParty.org Empowered 10,000+ Independents to Run and Win in 2025
Get insights from thousands of winning campaigns
Whether you’re running for school board, city council, or another office, a strong campaign strategy is essential for winning your election. We’ve compiled insights from 3,400+ winning political campaigns, plus wisdom from our team’s 100+ years of combined experience running political campaigns. It’s all yours in our free playbook.
Take a look inside the playbook
Chapter 1: Getting Started
Chapter 2: Filing for Office
Chapter 3: Assembling Your Toolkit
Chapter 4: Crafting a Winning Strategy
Chapter 5: Fundraising and Managing Finances
Chapter 6: Building an Online Presence
Chapter 7: Making Face-to-Face Connections
Chapter 8: Investing in Advertising
Chapter 9: Getting Out the Vote
Chapter 10: After the Election