The 2026 Political Campaign Playbook

How to Run for Local Office and Win as an Independent

Get insights from thousands of winning campaigns

Whether you’re running for mayor, city council, or another office, a strong campaign strategy is essential for winning your election. We’ve compiled insights from 13,000+ winning Independent campaigns, plus wisdom from our team’s 100+ years of combined experience running political campaigns. It’s all yours in our free playbook.

Take a look inside the playbook

Chapter 1: Deciding to Run

Chapter 2: Getting on the Ballot

Chapter 3: Laying the Groundwork

Chapter 4: Launching Your Campaign

Chapter 5: Connecting with Voters

Chapter 6: Getting Out the Vote