The definition and meaning of an outside game is a strategy employed by reformers to shape political outcomes outside of the traditional political institutions. This strategy focuses on mobilizing public opinion and creating alliances with civil society, business, and media groups to influence policy makers. Examples of successful outside games include the civil rights movement and the push for marriage equality. Outside games are particularly useful when the traditional political process is too slow to make desired changes or when the political system is unlikely to make the desired change. Outside games are also used to supplement existing legislative efforts, by creating a coalition of groups to support the initiative. In addition, outside games can be used to draw attention to issues and build a constituency for reform.