Definition and meaning of endorsement: Endorsement is the public expression of support for a particular political candidate, party, or platform. Endorsements can come from individuals, organizations, or both, and can be used to draw attention to a candidate and signal a level of support.
In a two-party system, endorsements tend to come from partisan sources, which can limit the exposure of independent candidates. Reform-minded activists are advocating for more independent candidates and an end to the two-party system, believing that endorsements should come from a more diverse range of sources, including organizations that are not necessarily affiliated with any party. This would create more opportunities for candidates outside of the two-party system to be heard, and could open up the political process to new perspectives.