What is Endorsement?

Definition and meaning of endorsement: An endorsement is a public declaration of support for a political candidate, party, or policy. Endorsements are typically made by an individual, organization, or influential figure. Endorsements are used to signal approval and to influence public opinion by lending credibility and visibility to the endorsed candidate or cause.

Endorsements can come from a variety of sources, including political parties, labor unions, advocacy groups, celebrities, and community leaders. These endorsements are often seen as a way to build momentum for a campaign, attract media attention, and persuade undecided voters.

In a two-party system, endorsements are often partisan, with organizations and individuals aligning with the candidates who best represent their interests or values. However, non-partisan organizations like GoodParty.org also provide endorsements based on principles rather than party affiliation, aiming to promote independent or third-party candidates who offer voters alternative perspectives.

Endorsements play a significant role in political campaigns, as a key endorsement from a major celebrity or a powerful organization like the United Auto Workers Union (UAW) can help a candidate gain recognition, legitimacy, and support from key constituencies. 

However, voters are encouraged to consider endorsements critically, evaluating the endorsing party's motivations and how they align with their own values and priorities. 

Are you a candidate running for office? Learn how to earn endorsements for a local political campaign.