Top Issues for Wisconsin Voters and Candidates in 2024

Highly competitive and increasingly progressive, Wisconsin is an influential state that’s known for its fluid political history and engaged electorate. It broke for Donald Trump in the 2016 elections, the first time the state went red since it helped reelect Ronald Reagan in 1984. Wisconsin is also an important swing state known for incredibly close electoral margins. 

Whether you’re a candidate looking to enter politics or a Wisconsin voter preparing for the August 13, 2024 primary or November 5, 2024 general election, this guide will provide an overview of important areas throughout the state. We’ll also discuss ways that candidates and voters can help shape the course of politics in the Badger State in 2024 and beyond. 

Wisconsin’s Top Issues in 2024

Although there are areas of concern that are particular to certain regions of the state, some issues are universal. Here’s an overview of some of the other top issues facing Wisconsin residents in 2024. 

Cost of Living

Despite relatively good numbers, voters just aren’t feeling it when they shop for food and other essentials.  Although the state ranks 11% lower in housing costs than the national average, healthcare is 10% higher, utilities are 3% higher, and the price of goods and services is 2% over the national average. This places the rising cost of living at the top of voter concerns for the future. 

Healthcare: Ensuring Accessible, Affordable Care for All

Healthcare remains a critical issue in Wisconsin. The state's uninsured rate is 4.4%, above the national average. Rising healthcare costs and a shortage of medical personnel exacerbate the situation, leaving many residents vulnerable. Mental health services, particularly in the wake of the COVID-19 pandemic, are in dire need of expansion and improvement.

Candidates in the upcoming elections must advocate for policies that enhance access to affordable healthcare, address personnel shortages, and expand mental health services.

Education: Promoting Quality Learning

Wisconsin's education system faces significant challenges, including funding shortfalls and teacher shortages. The state ranks 24th in education funding, with $12,598 in per-pupil spending, indicating a need for increased investment. The COVID-19 pandemic has further widened educational disparities, particularly in rural and high-poverty districts.

Although Governor Tony Evers has enshrined public education funding into law for the next 400 years, there are some doubts that such a lofty commitment will reach underserved areas of the state. Candidates should prioritize policies that ensure equitable funding for public education, support teachers, and address learning loss caused by the pandemic.

Economy: Creating and Sharing Prosperity

Wisconsin's economy, while resilient, faces ongoing challenges. The state's unemployment rate is 2.9%, slightly below the national average, but income inequality remains a pressing concern. 

Rural communities, in particular, struggle with economic stagnation and require targeted policies to spur growth and job creation. Economic development policies should focus on supporting small businesses, addressing regional disparities, and promoting sustainable growth.

Environment: Protecting Wisconsin's Natural Beauty and Resources

Environmental issues are paramount in Wisconsin, a state renowned for its natural beauty. Climate change is causing more frequent extreme weather events, affecting agriculture, forestry, and tourism. Water quality remains a concern, with several lakes and rivers impaired by pollution.

Many candidates will champion policies that address climate change, protect water quality, and promote sustainable practices to preserve the state's natural resources.

Social Justice: Advancing Equity and Opportunity for All

Wisconsin grapples with significant social justice issues, including racial and economic disparities. The state's criminal justice system disproportionately impacts minorities, necessitating comprehensive reform. Ensuring equal opportunities for all residents, regardless of race or background, is essential.

Various candidates are advocating for policies that promote racial and social justice, reform the criminal justice system, and ensure equitable access to opportunities.

Top Issues for Generation Z and Young Voters

Generation Z, which comprises younger voters aged 18 - 29, have expressed concerns about their future in terms of jobs, financial security, and quality of life. Many of these Wisconsinites will be voting for the first time, and they’re looking for representatives who will address issues like climate change, fair wages, education, and affordable healthcare. 

Key Priorities in Wisconsin’s Major Cities

Here are some of the key issues facing voters and local candidates in Milwaukee, Madison, Green Bay, Kenosha, and Racine:

Milwaukee: Navigating Urban Challenges and Unveiling Opportunities

Population: 557,222

Milwaukee, Wisconsin's largest city, faces numerous urban challenges, including disparities in development, infrastructure deficiencies, and local policy complexities.

Urban Development and Infrastructure

Milwaukee's urban landscape is marked by contrasts, with vibrant downtown areas alongside disinvested neighborhoods. Aging infrastructure, particularly water and sewer systems, requires significant investment. Initiatives like "Complete Streets" and the "Healthy Neighborhoods Initiative" aim to address these issues by improving public safety, accessibility, and housing quality.

Local Policies and Community Involvement

Local policies in Milwaukee have faced criticism for perpetuating segregation and limiting affordable housing. Zoning reforms are underway to address these issues, promoting inclusive development. Community-based organizations and initiatives play a crucial role in engaging residents and shaping local policies.

Madison: Addressing Employment, Housing, and Racial Disparities

Population: 282,005

Madison, known for its vibrant economy and cultural scene, faces challenges related to employment, housing affordability, and racial disparities.

Employment Inequalities

Madison's overall unemployment rate is low, but significant disparities still exist. The unemployment rate for African Americans is notably higher than for White residents, reflecting broader economic inequalities. Efforts to bridge these gaps are essential for promoting inclusive growth.

Housing Affordability and Gentrification

Housing affordability is a critical issue in Madison, with median home prices exceeding $300,000. Gentrification has displaced many longtime residents, particularly in communities of color. Policies to increase affordable housing and prevent displacement are urgently needed.

Community Development and Racial Disparities

Many voters and candidates in Madison believe the city must address deep-seated racial disparities in education, employment, and housing. Investment in community development programs, quality education, and job training can help bridge these gaps and promote a more equitable city.

Green Bay: Fostering Economic Growth, Public Services, and Civic Engagement

Population: 105,235

Green Bay, a city with a rich cultural heritage, faces economic and social challenges that require creative solutions. These are some of the top issues of concern for Green Bay residents:

Economic Growth and Diversification

Green Bay's economy, which has been historically reliant on manufacturing, is diversifying to include healthcare, technology, and tourism. Investment in these sectors is crucial for fostering economic resilience and job creation.

Public Services and Infrastructure

Green Bay has recently prioritized quality public services and infrastructure improvements, including road repairs and water system upgrades. Enhancing educational opportunities and affordable housing are also key priorities.

Civic Engagement and Community Development

Strong civic engagement in Green Bay will encourage residents to participate in local decision-making. Community centers and volunteer programs can foster social cohesion and empower residents to shape their city's future.

Kenosha: Tackling Economic and Social Challenges

Population: 97,645

Although Kenosha has a lower unemployment rate than the state average, the economy is still on many residents' minds. Kenosha faces significant challenges, including high unemployment rates and disparities in education and housing.

Employment and Economic Development

At 14.6%, Kenosha’s poverty level is slightly higher than the national average. Efforts to attract new businesses and industries, particularly in advanced manufacturing and healthcare, are critical for keeping the momentum of the city’s economic revitalization.

Education and Skill Building

The Kenosha Unified School District is working to improve student outcomes and close achievement gaps. Programs like the Kenosha Promise scholarship and vocational training at Gateway Technical College aim to enhance educational and job opportunities. 

Local Policies and Community Involvement

Kenosha has recently been focused on criminal justice reforms and improving police-community relations. Community engagement efforts, including neighborhood meetings and town hall forums, are essential for addressing local concerns and fostering trust.

Racine: Addressing Economic Development and Public Services

Population: 76,602

Racine, a city with a history of manufacturing, is working to diversify its economy and enhance public services.

Economic Development

Racine has recently invested in infrastructure, entrepreneurship, and tourism to spur economic growth. These initiatives may be vital for creating jobs and revitalizing the local economy.

Public Services and Infrastructure

Racine has been prioritizing infrastructure improvements, including roads and public transportation. Investment in education and community programs can also support youth development and lifelong learning opportunities.

Community Engagement

Racine values community involvement in decision-making processes. Public meetings, e-forums, and community surveys can ensure that residents have a voice in shaping their city's future.

Understanding Wisconsin’s Political History and Government Structure

Like most states, Wisconsin’s political structure is modeled on the tripartite system that powers our federal government, with an executive, legislative, and judicial branch. Wisconsin joined the union in 1848, and the Republican Party was founded there in the town of Ripon in 1854. However, the state also has a strong independent streak, which led to strong socialist leanings throughout the 20th century and a progressive governor, Robert LaFollette, who headed the executive branch of Wisconsin government from 1901 - 1906.  

The Republican Party largely dominated the political landscape in Wisconsin until the mid-1980s. The executive branch has veered toward the Democratic establishment ever since, with the lone exception of the 2016 presidential election.

As a swing state, Wisconsin has major potential for independent and third-party candidates to make their mark in 2024.

How to Get Involved in Local Politics in Wisconsin

Wisconsin's rich political history offers numerous opportunities for civic engagement. Whether you’re running for office, getting ready to vote, or hoping to volunteer, your involvement can make a significant impact in your community.

As Wisconsin heads into the 2024 elections, understanding the state's top issues is essential for voters and candidates alike. From healthcare and education to economic development and social justice, addressing these challenges requires thoughtful policies and active civic engagement. By working together, Wisconsinites can create a brighter, more equitable future for all. 

Want more tools to help you prepare for the August primary and November general elections in Wisconsin? Check out the following resources:

• Resources for Voters: Visit the My Vote WI website to check your voter registration status, learn what’s on your ballot, find your polling place, and more.

• Volunteer Opportunities: Want to volunteer to support people-powered, anti-corruption candidates running for office near you? Book an info session with GoodParty.org to learn how you can become part of the movement to elect independent and nonpartisan civic leaders.

• Campaign Resources: Running for office in Wisconsin, or know someone who is? GoodParty.org offers free campaign tools for independent, non-partisan, and third-party candidates. Book a demo today to learn how you can get free support for your campaign.

Curious about running for office in Wisconsin, but not sure where to start? Check out this list of reasons to launch an independent campaign in Wisconsin in 2024 or 2025.

Photo by Casey Lovegrove on Unsplash