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Knowing Your Voters: Getting Started with Voter Outreach

2 min read
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Emily Dexter · Oct 9, 2023

Toward the beginning of launching a political campaign, one of the first questions candidates need to ask is this: how many votes do I need to win my election? Knowing this number is essential for crafting a successful campaign strategy, but effective candidates don’t stop there. Getting to know the political and demographic makeup of your community is crucial for voter targeting that makes an impact.

Why Knowing Your Voters Matters for Effective Campaigns

Understanding the backgrounds and needs of the voters in your constituency is vital both for earning their votes and for being able to represent them well once in office. Here are a few important questions to ask about the people who will be voting in your election:

  • What does your community’s voting history look like? How many people are registered voters in your community, and how many are registered with each political party?

  • What is the demographic makeup of your community? Consider aspects such as race, ethnicity, gender, religious affiliation, and socioeconomic background.

  • What are the key issues facing your community? How have elected officials responded (or failed to respond) to these issues in the past?

  • How many first-time voters live in your community? Engaging these new voters in the democratic process can be an effective way to increase voter turnout.

Researching the answers to questions like these should give you a better grasp of what your community needs from its elected leaders — and what they would need from you in order to earn their votes. Remember that the best political leaders serve in the interest of their communities, not in the interest of personal or partisan gain. Listening to voters and learning more about your community will help you to both tailor your campaign messaging and be a better public servant once in office.

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How Good Party’s AI Campaign Manager Streamlines Voter Outreach

Good Party’s AI Campaign Manager includes a variety of free tools for independent and third-party candidates, including a personalized path to victory. This custom voter report pairs candidate inputs with the full voting data from the past eight years to estimate the projected voter turnout of their election as well as how many votes you need to win. Understanding these numbers is an essential first step to developing an effective voter outreach strategy.

Going beyond the basics, the path to victory report calculates how many Democratic, Republican, and independent voters you would need to earn votes from to win. These proportions are customizable, so you can create the path to victory that makes the most sense for your campaign and community. Based on these numbers, the AI Campaign Manager generates recommendations for your voter outreach efforts. These recommendations are unique to each candidate. From prioritizing get-out-the-vote (GOTV) efforts to focusing on certain core issues in your community, these tips can help you chart a path toward success. 

Candidates who use Good Party’s AI Campaign Manager also always have the option of chatting live with our team of political experts. To see the path to victory feature in action, check out this video by Good Party’s political director, Jared Alper. Or to learn more about voter outreach and engagement, explore these additional resources:

Ready to see how the AI Campaign Manager can accelerate your campaign strategy? Book a meeting today to explore your options.

Photo Credit: Michael Carruth on Unsplash

Free AI tools for your campaign

Take advantage of free AI tools to create compelling campaign materials
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By Emily Dexter
Emily Dexter is the content marketing coordinator at Good Party. Based in the Midwest, she brings a fresh perspective and editorial experience to the team.