Blog

Campaign Technology

X Advertising
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How to Run Campaign Ads on X

Learn the key steps to launching political campaign ads on X (formerly Twitter). Go from checking off the ad certification process to optimizing your campaigns.

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Working Together
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10 Creative Ways to Use Voter Data

From microtargeting voters to building reliable support networks, here are our top 10 tips for making the most of voter data while running a political campaign.

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Instagram
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How to Run Campaign Ads on Instagram

With a reach of more than 2 billion active users every month, Instagram is a great platform to run political campaign ads, get out the vote, and connect with voters.

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Connected TV
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How to Get Started with Connected TV Advertising

Learn how to take advantage of advertising on Connected TV, which includes smart TVs, mobile devices, apps and devices like Roku or Amazon Fire TV, and more.

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Google Ads
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How to Run Political Ads on Google

Learn the basics of setting up an advertising campaign on Google, the cost involved, and the essential rules Google has in place for political advertising. 

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SMS marketing
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SMS Marketing for Political Candidates

SMS marketing is a dynamic tool that allows political candidates to send messages directly to voters' phones. Follow these 8 steps to set up an impactful SMS campaign.

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Going door to door
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Best Canvassing Apps for Political Campaigns in 2024

See the best door-to-door canvassing apps for political candidates in 2024, plus free tools to take your door-knocking strategy to the next level.

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Social Media Manager
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Best Social Media Management Tools for Political Campaigns

See our top five picks for the best social media management platforms for political candidates and campaigns in 2024, plus free tools to make content easier.

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Phone banking
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Powering Political Campaigns with Phone Banking

Learn how to take full advantage of the power of phone banking, a voter outreach strategy that connects voters directly with campaign volunteers and staff.

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Texting
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Best P2P Texting Platforms for Political Campaigns in 2024

Explore our top picks for the three best P2P texting platforms for campaigns running in 2024, plus resources to take the pressure off your team and volunteers.

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San Francisco
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The Best Data Vendors for Political Campaigns in 2024

Ready to customize your voter outreach strategy and create a more efficient campaign strategy? Check out our top picks for data vendors in 2024.

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Tracking stats
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Campaign Tracker: Measuring Campaign Success for Independent Candidates

In the fast-paced and ever-evolving landscape of political campaigning, the ability to track and measure success isn't just advantageous - it's essential.

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Door to Door Canvassing
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Custom Canvassing Scripts for Political Campaigns

Learn how personalized canvassing scripts can make door-to-door canvassing more efficient for your campaign team and more effective at connecting with voters.

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On Social Media
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The 5 Best Social Media Platforms for Independent Candidates

These social media platforms have the potential to elevate independent candidates' political campaigns in 2024, letting them authentically connect with voters.

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christina-wocintechchat-com-uSL0rdRY-Uw-unsplash
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How AI Is Impacting Politics

From candidates generating campaign slogans with AI to going all out with tools like the AI Campaign Manager, AI is impacting politics at all levels of government.

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10 Ways to Engage Voters
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10 Ways Independent Candidates Can Engage with Voters

Explore 10 ways independent and nonpartisan candidates can get the most out of their voter engagement strategy, from door-to-door canvassing to campaign materials.

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AI Consultant
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The Ultimate Political Consultant for Independent Candidates

Explore the most cost-effective option for independent and nonpartisan candidates in need of an experienced and adaptable political consultant.

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grassroots
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8 Techniques for Running a Grassroots Political Campaign

Grassroots campaigns are often built from the ground up, relying on community support and engagement rather than large-scale funding or media exposure. 

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Building a Website
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How to Build a Strong Website for Your Political Campaign

Building an effective campaign website lets voters learn about your campaign and policy positions, sign up to volunteer, donate, and find out key voting information.

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AI
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Harnessing the Power of AI for Political Campaigns

Adding AI to your campaign process can save time and energy, freeing you up to pay more attention to the parts of campaigning that most resonate with you.

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Toolbox
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Best Tools for Political Campaigns in the Digital Age

A digital-first campaign strategy doesn't have to cost millions of dollars in political advertising or require a sprawling machine of campaigners and consultants.

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Campaign Team
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How to Build a Lean Political Campaign Team

Gathering a dedicated campaign team and effective campaign resources is a critical step toward launching a political campaign, even if you're on a tight budget.

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Yard Signs
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Knowing Your Voters: Getting Started with Voter Outreach

Understanding voters' needs and backgrounds is the first step to effective voter outreach. Learn how to streamline your voter outreach strategy with Good Party.

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Campaign Launch
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Keys to Organizing a Perfect Campaign Launch Event

Learn how Good Party's AI Campaign Manager can generate materials to help local candidates plan and organize effective campaign launch events.

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Coins
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Financial Management for Political Campaigns: How to Get Started

Accelerate your campaign finance setup and level up your campaign's financial strategy with help from Good Party's free AI Campaign Manager.

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Press Releases 2
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Courting the Press with AI-Generated Press Releases

Learn how Good Party's AI Campaign Manager helps political candidates generate press releases quickly and easily, drawing media attention to their campaigns.

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Frame 5
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How Good Party’s AI Campaign Manager Works

Learn how Good Party's AI Campaign Manager uses artificial intelligence to support independent and third-party candidates at every stage of their campaigns.

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Top 10
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Top 10 Ways to Use Good Party’s AI Campaign Manager

From developing your campaign strategy to writing launch video scripts, Good Party’s AI Campaign Manager has many useful applications for non-partisan candidates.

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Political Consultant
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Why You Don’t Need to Hire a Political Consultant

Running a political campaign doesn’t need to be as expensive as it can be. Learn how Good Party’s tech can replace the job of a political consultant for free.

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Crowdfunding
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Crowdfunding for Political Campaigns: Building Strong Grassroots Support

Discover how political candidates can harness the potential of crowdfunding to build grassroots support, engage with voters, and fuel their campaigns for success.

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Political Microtargeting
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Political Microtargeting: Precision Strategies for Effective Campaigns

Discover political microtargeting's strategies, impact, and ethical considerations. Learn how campaigns narrow their focus and reach voters effectively.

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Political Digital Marketing
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Political Digital Marketing: The Ultimate Guide to Success

Let's take a closer look at just how the digital age is affecting political campaigns and how you can achieve campaign success with digital marketing tactics.

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How To Organize Campaign Events
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How to Organize Campaign Events

Master the art of organizing impactful campaign events with our comprehensive guide. Learn essential strategies to engage your audience and make your political campaign shine.

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Social Media
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The Power of Social Media in Political Campaigns: Unveiling Its Impact and Influence

Social media has transformed the process of political campaigning. This guide explores the development of social media use in campaigns, key ways social media has impacted elections, and tips for getting the most out of social media while campaigning.

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civic-tech
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Civic Tech: Empowering Communities for Positive Change

Explore the transformative world of civic tech and discover how innovative technology is reshaping citizen engagement, improving government transparency, and empowering communities to drive positive change.

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Political Campaign Texting
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Political Texting: How Mobile Messaging Revolutionizes Civic Engagement

Learn how mobile messaging is revolutionizing civic engagement, empowering citizens to inform, engage, and mobilize for change. Explore strategies to reach voters.

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US Capitol (3)
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Best Political Campaign Management Software 2023: Top Tools for Effective Campaigns

Learn how political campaign management software can make your campaign team's strategy more efficient and effective, and learn Good Party's picks for the best campaign software of 2023.

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Political Campaigns with Online Fundraising
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Maximizing Political Campaigns with Online Fundraising Platforms

In political campaigns, online platforms have revolutionized how candidates, campaign managers, and activists engage with supporters and raise funds. This new technology allows for better and more widespread online fundraising strategies and increased transparency and accessibility for donors.

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Politician Using Campaign Software
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Enhancing Political Campaigns with Efficient Campaign Management Software

Political campaign management software, such as Good Party's AI Campaign Manager, offers a range of tools to help candidates connect with voters and manage their campaigns more efficiently.

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Voter Mobilization: Effective Strategies for Engaging and Energizing the Electorate
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Voter Mobilization: Effective Strategies for Engaging and Energizing the Electorate

Voter mobilization refers to engaging, reaching out to, and energizing a group of eligible voters. It is a vital component of democracy. If democracy is going to survive, it needs an educated, engaged population that participates in the political process.

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AI Tools for Running a Successful Independent Political Campaign: How Technology Can Help You Win
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AI Tools For Running A Successful Independent Political Campaign: How Technology Can Help You Win

AI-powered tools for political campaigns can help with voter modeling, social media optimization, and fundraising. Good Party is an example of a tool that provides sentiment analysis and capabilities to help independent political candidates target potential supporters.

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Social
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Mastering Social Media Content For Your Campaign

Helping candidates understand the best practices, tips, and tricks to help elevate their profile and expand their reach.

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anne screenshot
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12 Free Tools for Independent Candidates for Office

Independent candidates are underfunded, under resourced, and understaffed. This makes it difficult for them to compete against the two major parties that have seemingly unlimited funds in comparison. There’s good news though… there are tons of free tools for you to run an efficient campaign.

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