How GoodParty.org’s Political Campaign Tools Empower Independents
GoodParty.org’s campaign tools are an essential resource for Independent and non-partisan candidates. Our suite of tools is designed to level the playing field between Independent and major-party candidates, helping you run a competitive campaign without party backing.
In this guide, we’ll break down the core capabilities of GoodParty.org’s political campaign tools. Read on to learn how these free and low-cost tools are empowering Independent candidates across the United States.
Free Campaign Tools for Independent Candidates
The core of GoodParty.org’s mission is to make people matter more than money in our democracy — which is why we’ve created free tools to empower more people to run and win without help from the Democratic or Republican parties. These tools are available to any candidate who agrees to run an Independent, people-powered, anti-corruption, and civil campaign.
Let’s walk through the top free tools available to Independent candidates:
Your Campaign Dashboard
When you sign up for an account on GoodParty.org, the campaign dashboard automatically generates a personalized, eight-week campaign plan based on your election date and campaign details.
This campaign plan includes weekly tasks, giving you a playbook to follow as you move toward election day. Tasks may include sending text messages to voters, phone banking, making posts on social media, or knocking on doors. Each week’s tasks are engineered to help you focus on activities that will move the needle for your campaign.
The campaign dashboard is built to be adaptable for campaigns of any size — so you get great campaign advice, whether you’re running for school board in a rural county or running for city council in a major hub.
An AI Assistant for Your Campaign
Have questions about campaign strategy? GoodParty.org’s AI Campaign Assistant lets you ask any question related to your campaign and provides insights based on real field experience.
The virtual campaign assistant has been trained on best practices from GoodParty.org’s campaign management team and the strategies we’ve seen perform best across campaigns. Compared to ChatGPT and other large language models, the AI Campaign Assistant is uniquely tailored to provide the insights you need to run a winning campaign.
LEARN MORE: Want more insights from the 3,444 Independents GoodParty.org empowered to run and win in 2024? Download our free e-book to dive deeper into what we have learned.
Free tools to empower your campaign
AI-Powered Content Builder
The AI Campaign Content Builder lets you generate custom content for your campaign. Select the template you’d like to use — from press releases to canvassing scripts — and a draft of your content will be built based on your campaign details. You can then refine your message with specific prompts designed by GoodParty.org’s team.
Access to the GoodParty.org Community
Independent candidates also get access to the GoodParty.org Community, a hub for candidates to connect and grow their skills.
Inside the community, you’ll find:
Free, self-guided training courses to help you hone your campaign strategy
Live webinars hosted by GoodParty.org’s team and guest experts
Downloadable campaign templates and resources
Spaces to ask questions, meet other Independents, and celebrate your wins
Opportunities to connect with volunteers who are passionate about supporting Independents
LEARN MORE: Dive into the GoodParty.org Community, starting with our free course on how to run for office and win in 2025.
GoodParty.org Pro: Voter Outreach Tools and Expert Support
Beyond free campaign tools, GoodParty.org provides Pro-level support for only $10 per month. GoodParty.org Pro includes access to a fully-managed SMS messaging service, voter data, and more:
SMS Texting Campaigns
Text messaging has become one of the most effective ways to reach voters in the weeks leading up to election day. GoodParty.org Pro users can schedule SMS campaigns directly from their campaign dashboard — empowering them to get out the vote and reach voters with timely messaging.
Our text messaging service is fully managed, saving you time during the critical get-out-the-vote (GOTV) period. Simply submit your request with the message and imagery you’d like sent to your target audience, and GoodParty.org’s team will handle the campaign’s execution and replies. After the campaign is complete, we’ll send a report about how your campaign performed and what replies you received.
Pro users get their first campaign of up to 5,000 messages for free. After that, all messages are provided at an affordable cost.
LEARN MORE: Learn why SMS messaging was a “game changer” for Jennifer Hutchinson’s historic school board campaign.
Custom Voter Data
Voter data lets campaigns target their most likely voters, with access to voters’ contact information, voting history, and more. A GoodParty.org Pro subscription includes unlimited access to the full voter file for your area. Create unlimited files with unlimited records, and pull custom lists tailored to your target audience.
Full access to the voter file lets you effectively reach voters through text campaigns, digital advertising, canvassing, mailers, and other outreach strategies.
LEARN MORE: Explore how five Independents used voter data to help win local elections.
One-on-One Expert Support
One of GoodParty.org Pro’s most highly-rated features is access to weekly or monthly support from a dedicated campaign expert. All experts have worked with dozens of candidates running in all types of races, so they’re ready to help you run and win at any level.
Expert support includes regular strategy sessions, plus asynchronous email and text messaging support. Topics you might cover include:
How to plan an effective campaign launch
How to position and promote your candidacy
How to prepare for an upcoming debate
Where to focus your energy during the GOTV phase
What comes next after winning or losing your election
On average, candidates who work with one of GoodParty.org’s experts are 10% more likely to win their elections than those who do not.
Free Yard Signs
GoodParty.org Pro users can work with our partner, GoodGuySigns, to get 50 free 18” by 24” yard signs. Bring your own custom design, use GoodGuySigns’ online design tool, or work with one of their designers to create high-quality lawn signs for your campaign.
Access to eCanvasser
A select group of GoodParty.org Pro users also gains access to our partner canvassing app, eCanvasser. eCanvasser allows you to create door-knocking maps and routes and log interactions with voters you meet face-to-face.
This partnership saves campaign teams time, makes canvassing routes more efficient, and helps you run a more data-driven campaign.
How to Get Started with GoodParty.org’s Campaign Tools
Signing up for GoodParty.org’s free or Pro tools is a simple process.
Follow these steps to get started:
Make Your Account: Sign up for free. You’ll be asked to fill in a few details, like your name, email, and zip code, and to create a password for your account.
Select Your Office: Next, you’ll be asked to select the office you’re running for. We’ll provide a list of all the offices available in your area.
Choose Your Campaign’s Affiliation: Let us know how your campaign will appear on the ballot — whether you’ll be marked as an Independent, Libertarian, non-partisan candidate, or something else.
Take the GoodParty.org Pledge: This user agreement signals you’re ready to run an Independent, people-powered, anti-corruption, and civil campaign.
Start Exploring: Without further ado, start using GoodParty.org’s free campaign tools, like the AI Campaign Assistant and Content Builder. Your dashboard will generate a personalized Path to Victory for your race, showing exactly how many votes you need to win your election.
Want even more tools? Within your dashboard, you can upgrade to GoodParty.org Pro — giving you access to all the perks mentioned above, like texting support, voter data, and one-on-one guidance.
Ready to level up your campaign? Get started for free today, and become part of the movement to prove Independents can run, win, and serve their communities effectively.
Sign up for GoodParty.org’s free tools and discover new possibilities for your campaign.
Free tools to empower your campaign
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