Best P2P Texting Platforms for Political Campaigns in 2025

Peer-to-peer (P2P) texting has become an essential part of a strong campaign strategy. P2P texting lets candidates connect with voters, mobilize volunteers, tap into their fundraising networks, and get out the vote ahead of election day.

In this guide, we’ll share our picks for the best P2P texting platforms in 2025. But first, we’ll answer some commonly asked questions about peer-to-peer messaging:

The Top 5 P2P Texting Platforms for 2025

Here are our top five picks for the best peer-to-peer texting platforms for candidates in 2025:

#1: GoodParty.org

We can’t help but plug GoodParty.org’s fully managed P2P texting service first in our list. Here are three reasons why our service stands out from the pack:

• Fully Managed: Unlike many other P2P texting platforms, our team handles all the work of your SMS/MMS campaign, from sending messages to managing replies. We’ll keep you updated so you can keep spending your time where it matters most — making meaningful connections with voters.

• Reduced Rate: GoodParty.org offers candidates 5,000 free text messages to get started with P2P texting. After that, additional messages are only $0.02 per text message — no matter whether you’re sending text-only SMS or photo/video MMS messages. Competitors can charge as much as $0.04 per SMS message and $0.10 per MMS message.

• Proven Results: GoodParty.org helped power 3,444 local campaigns to victory in 2024, and we have a strong track record of success in running P2P campaigns for candidates.

Additionally, GoodParty.org has a unique focus on supporting Independent candidates. We’re here to provide the resources you need to win an election without major-party support.

Listen to what three winning Independent candidates had to say about GoodParty.org’s P2P texting service:

• Jennifer Hutchinson, School Board in Rock Hill, South Carolina: “That text blast was a game changer. I wish I would have pulled the trigger sooner because it was hard. I really couldn't have done it without y'all.”

• Adam Khosroabadi, City Council in Milwaukie, Oregon: “Without you guys texting, I don't know if I would have won this race.”

• Robin Brown, School Board in Prince George’s County, Maryland: “The text messages were great, even though I was nervous about it because it's election season and everybody's getting a text from everybody. People were so receptive. They would come to early voting and say, ‘I know exactly who you are. I got your text message.’”

Ready to start reaching voters with your own P2P campaign? Get started for free today, or book a meeting with our team to explore your options. GoodParty.org also offers access to robocalling, campaign templates, and more, making it easy to integrate your texting strategy with the rest of your campaign.

LEARN MORE: Learn how Jennifer Hutchinson won a historic victory in Rock Hill with the help of GoodParty.org’s P2P texting tools.

#2: Scale to Win

Built “by organizers, for organizers,” Scale to Win offers services that can be adapted to your campaign’s needs. Scale to Win both includes and goes beyond SMS messaging, offering two main features:

• Texting: Scale to Win offers pay-as-you-go pricing for text banking, along with free inbound messages and landline filtering.

• Dialer: Scale to Win offers a calling tool, letting campaigns connect with voters over the phone and optionally leave an automatic voicemail message.

With a variety of features and affordable rates, Scale to Win is our second-most recommended P2P texting platform. Scale to Win is great for both small-town and large-scale political campaigns. However, note that this platform focuses on serving Democratic and progressive campaigns, so not all campaigns may be able to take advantage of its services.

#3: RumbleUp

RumbleUp is another affordable platform, focused exclusively on P2P texting. RumbleUp lets campaigns connect with voters, volunteers, and donors through SMS, MMS, and embedded video texting. 

RumbleUp offers a free one-month trial, which includes 250 messages. It provides free incoming replies, landline list cleaning, and transparent delivery reports. The platform also allows integrations with other tools in campaigns’ toolkits, including L2 data, Zapier, HubSpot, and Slack.

#4: Hustle

Hustle is a solid SMS marketing platform specializing in video messaging. Here are Hustle’s four main features:

• P2P Texting: This core feature lets campaigns connect with voters and volunteers one-on-one.

• Broadcast Texting: Hustle’s broadcast texting service enables campaigns to send hundreds or thousands of messages at once, all from a local phone number.

• Video Messaging: Hustle’s Conversational Video lets campaigns pair P2P or broadcast texting with personalized video. You can send 30-second embedded clips or 15-second personalized videos.

• Dialer: Hustle’s newest product offering lets candidates and volunteers connect with voters over the phone, with the option to leave voicemail messages.

#5: Stones’ Phones

Stones’ Phones is the final recommendation on our list of the best P2P texting platforms, and can take the task of managing text campaigns off of you and your volunteers’ plates. 

Stones’ Phones strictly serves Democratic and progressive campaigns. Their platform offers a variety of services, including texting, live calling, auto calling, patch-through calling, and more.

How Winning Campaigns Use P2P Texting

Peer-to-peer texting campaigns are designed to cut through the noise of modern advertising. They put campaigns in direct contact with the voters, volunteers, and donors they need to reach. 

P2P texting involves campaign staff, volunteers, or an external organization sending text messages to voters’ cell phones. This process allows for easy customization and real-time, two-way conversations.

There are several reasons why P2P messaging is such an effective outreach strategy. Here are a few:

• Personalization: Texting lets campaigns personalize messages at scale, so each voter receives the message that’s most likely to resonate with them.

• Ease of Use: P2P messaging makes it easy for voters, volunteers, and donors to ask questions, send feedback, and find ways to get involved.

• Quick Response: Texting lets voters, volunteers, and donors respond instantly. Campaign staff or volunteers can respond quickly, eliminating delays or breakdowns in communication.

Overall, P2P texting is a versatile tool that can make running for office easier and more efficient.

LEARN MORE: Explore the impact SMS/MMS messaging can have on your campaign for office.

Choosing a P2P Texting Platform

As you can see, there are a variety of P2P texting platforms and services on the market. How do you choose the right one for your campaign? 

Here are factors to keep in mind during your decision process:

• Ease of Use: How easy is it for campaign team members and volunteers to send and respond to messages? How much time will you have to invest in texting?

• Personalization: How easy is it to personalize your messages to voters, volunteers, and donors? 

• Pricing: Does the platform’s cost structure line up with your campaign budget?

• Scalability: Depending on the size of your campaign, you may need to send hundreds or thousands of text messages. Does the texting platform support this volume of messages?

• Integrations: Can the texting platform integrate with your existing campaign tools?

• Analytics: What tools does the texting platform provide to analyze data like response rates, engagement, and cost-effectiveness?

• Compliance: Does the platform comply with all relevant laws and regulations?

• Party Alignment: Some texting tools only serve campaigns of a certain political party or affiliation. Does your campaign meet this criteria?

Remember that different campaigns have different needs, so choose the P2P texting platform that makes the most sense for you!

Reach Voters Before Election Day with P2P Texting

Don’t wait until the last minute to get started with P2P messaging. 

Claim your 5,000 free text messages today, or book a meeting with our team to talk through all the options available to you. Our team has over 100 years of combined experience running political campaigns, and we’re here to help you find the voter outreach strategy that works best for you.

Whatever P2P texting platform you choose, know that your campaign will benefit from reaching voters in a personalized, scalable way. SMS/MMS messaging is especially effective in the final weeks before your election, as you get out the vote and encourage supporters to head to the polls.