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SMS marketing
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SMS Marketing for Political Candidates

2 min read
SMS marketing
Good Party Politics Team · Mar 13, 2024

In our age of rapid digital transformation, political campaigns have evolved significantly, with technology playing a pivotal role in reaching voters. Among various digital strategies, SMS marketing stands out as a powerful and direct way to engage with constituents. 

Texting not only facilitates personalized communication but also ensures that your message lands directly in the hands of voters. Join us as we delve into how political candidates can effectively set up SMS marketing campaigns and take advantage of best practices for success. 

Understanding the Power of SMS Marketing for Political Campaigns

SMS marketing is a dynamic tool that allows political candidates to send messages directly to voters' mobile phones. When voters have opted in and the messages are timed right, most texts are opened within minutes. This makes SMS messaging highly effective due to its immediacy and personal touch. 

Back in 2008, Barack Obama became an early adopter by being one of the first politicians to leverage the power of SMS marketing for political campaigns. His text announcing Joe Biden as his VP pick reached nearly 3 million voters on their mobile devices. 

Since that time, this method of staying connected with friends, family, and our extended networks has become an integral part of our daily lives. The numbers bear this out, with the latest statistics telling us that:

  • 97% of Americans use mobile devices daily, and 85% of those are smartphones

  • Texts have a 98% open rate

  • Most SMS messages receive a response within 3 minutes

  • 48% of Americans prefer this method of communication over any other marketing channel

With this kind of reach, a well-crafted SMS message can inform, engage, and mobilize voters at a touch, making it an indispensable part of your campaign's voter outreach strategy. 

All it takes is setting up an efficient text banking system and a plan. 


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8 Steps to Set Up Your SMS Marketing Campaign

Embarking on an SMS marketing journey is a fairly easy process that involves following a few simple steps to ensure that your campaign is both impactful and compliant with regulations.

The roadmap to success includes:

  1. Identifying Your Audience: Understanding who your voters are is the first step. Segment your audience based on demographics, interests, and voting history to tailor your messages effectively.

  2. Choosing the Right Platform: Selecting an appropriate SMS marketing platform is crucial. We recommend considering platforms that offer robust features for political texting, ensuring they align with your campaign's needs. Peer-to-peer (P2P) texting platforms provide personalized, scalable messaging solutions that are ideal for political campaigns.

  3. Understanding Compliance and Permissions: Before sending any messages, ensure compliance with legal regulations such as the Telephone Consumer Protection Act (TCPA). Obtain consent from your message recipients to receive SMS messages from your campaign to avoid legal issues and respect voter privacy.

  4. Crafting Your Message: The success of your SMS campaign hinges on the content of your messages. Keep them concise, compelling, and action-oriented. Personalize messages to resonate with different voter segments, and don’t forget to include a clear call-to-action (CTA).

  5. Calculating the Right Timing and Frequency: Strategize the timing and frequency of your text messages. Avoid overwhelming your audience with too many texts within a short period of time. Instead, aim to schedule messages when they are most likely to engage positively. 

  6. Engagement and Interaction: Encourage recipients to reply to your messages. This two-way interaction enhances engagement and provides valuable insights into voter concerns and preferences.

  7. Analysis and Optimization: Monitor the performance of your SMS campaign using analytics tools provided by your chosen platform. Analyze open rates, response rates, and conversion rates to refine your strategy for better results.

  8. Integration with Other Campaign Tools: Integrate your SMS marketing efforts with other digital campaign tools such as email marketing, social media, and your campaign website for a cohesive digital outreach strategy.

Personalizing Your SMS Marketing Strategy

Bear in mind that, unlike email, SMS messages use a sender name rather than a subject line. Avoid the generic numbers or “no-reply” messages that could indicate spam to recipients. Make it personal and let your voters know who’s texting them and why in just a few words. 

For example, the two establishment presidential candidates for 2024 simply use “Team Biden-Harris” and “The Trump Organization” or the candidates’ names to update voters or alert supporters that their help is needed. Using your name, a campaign slogan, or the name of your campaign team are all great ways to let voters know who is texting them and why they should pay attention.

Leveraging Low-Cost Text Banking Services

For independent political candidates, finding the right resources and support can be a challenge. Good Party's text banking services offer tailored SMS marketing solutions that cater specifically to the needs of independent and third-party candidates.

By utilizing our expert campaign guidance and tools, candidates can efficiently reach their target audience, boost voter engagement, and drive their campaign towards success.

Get Started with SMS Marketing

SMS marketing offers a direct and personal way for political candidates to communicate with voters. By following the comprehensive steps outlined in this guide and leveraging the cost-effective resources available from Good Party, candidates can effortlessly and effectively set up and run successful SMS marketing campaigns.

For independent candidates looking for specialized support, Good Party's text banking services offer a tailored solution to meet your unique needs. With a strategic approach to SMS marketing and access to a network of motivated volunteers, you can enhance voter engagement, mobilize support, and significantly impact your campaign's success.

Engage, inform, and mobilize your voter base with SMS marketing. When you embrace the power of direct communication, you’ll watch your political campaign thrive.

Contact us to talk to a campaign expert and book a demo of our campaign tools today.


Free tools to power your campaign

Get a demo of our free campaign tools for independent candidates
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How to Run for Office
Campaign Messaging
Campaign Technology
SMS marketing
By Good Party Politics Team
The politics team is focused on transforming the political landscape by promoting transparency, accountability, and positive change. They aim to engage citizens in the political process, encourage informed decision-making, and support candidates who prioritize the common good. Their mission revolves around creating a more fair and just political system, fostering collaboration, and breaking down traditional barriers of partisanship.