5 Examples of Compelling Intro Texts for Political Campaigns

Text messaging allows political candidates to introduce themselves to voters at scale, using a personalized message and letting voters respond in real time.

A few of the benefits of reaching voters through text messaging include:

• Customized Messaging: Texting campaigns make it easy to personalize your message to voters.

• High Open Rates: On average, SMS messages have 98% open rates. Voters are more likely to read a text than an email or mailer.

• Real-Time Responses: Text messaging lets your campaign collect voters’ feedback in real time.

In this guide, we’ll share five compelling examples of text messages that local candidates have used to introduce themselves to voters. You can use these as inspiration when crafting your own political text messages:

5 Winning Examples of Introduction Texts to Voters

#1: The Three-Bullet Formula

Want voters to understand your campaign platform at a glance? 

This template centers your campaign’s policy priorities, so voters know what to expect if you’re elected into office:

Hey [First Name],

It’s [Candidate’s Name], and I’m running for [City] [Office]. My vision is for a vibrant community where everyone can thrive, with a strong focus on maintaining that hometown feeling as we grow.

Here’s how I’ll work for you:

• Prioritize public safety by working closely with law enforcement and first responders to keep our community secure

• Support local businesses and upgrade infrastructure to ensure safe, reliable roads, utilities, and public facilities

• Ensure fiscal responsibility by managing our budget wisely, making strategic investments

Let’s make [City] a model city where people want to live, work, and thrive.

Paid for by [Campaign Committee]

Reply STOP to opt-out

How to Use This Template:

• Identify your top three policy priorities. What would you want to accomplish after being elected?

• Come up with a brief description of your vision for your community.

• Insert your three bullet points and vision statement into your intro text, so voters know what you stand for and what you hope to achieve.

LEARN MORE: Need help building your campaign platform? Get access to free templates at GoodParty.org. 

#2: The Experienced Candidate

Many candidates run for office after serving their communities in other ways, such as serving on committees or investing time in local projects.

This example is ideal for candidates with a strong track record of public service:

Hey [First Name],

I’m [Candidate’s Name], running for [City] [Office]. I’m a wife, mother of three, and fourth-generation [State] resident. With a Master’s in Public Administration and experience as a policy advisor for the State Board of Education, I care deeply about this city, and I'm ready to serve from day one.

My work is driven by [State] values — hard work, service, and respect for the environment. I’ve led on the School Community Council, PTA, and Sculpture Park committee. I’m committed to protecting [City]’s small-town character, managing growth responsibly, and ensuring fiscal responsibility.

Learn more at [Campaign Website URL] or reach out to me anytime at [Campaign Email Address]. I hope to earn your support!

Reply STOP to opt out. Paid for by [Campaign Committee].

How to Use This Template:

• Think about your education, work experience, and any experience you’ve had serving your community through volunteer work.

• Make a list of the experiences and accomplishments you most want voters to know about.

• Include those experiences and accomplishments in your intro text, along with a brief description of how they relate to your values and campaign priorities.

#3: The Social-Forward Candidate

Does your campaign have a growing social media presence? 

If you have an active campaign account on at least one social media platform — and if your election date is still several weeks or months away — this template could be the right choice for you:

[Candidate’s Name] for [Office] – Official Announcement!

Hi, this is [Candidate’s Name], and I’m excited to announce my candidacy for [Office] of [City]! I’m running to bring prosperity through transparency, revitalize our neighborhoods, and grow our local economy.

Join me in building a better, stronger [City]! Your support makes a difference.

Follow my campaign on Facebook: [Facebook Page URL]

Visit our website: [Campaign Website URL]

Reply YES if you’re in! [#CampaignHashtag]

Reply Stop to stop receiving messages.

How to Use This Template:

• Choose the social media account that you want voters to visit.

• Create a campaign hashtag and begin using it on social media.

• Use this information to create an intro text that tells voters who you are, what you believe in, and where they should go to learn more about your campaign.

#4: The Incumbent with a Cause

Even if this isn’t your first time running for office, it’s still important to introduce yourself to voters. This template works for incumbents who are running for reelection:

Hey [First Name],

I'm [Candidate’s Name], running for re-election to [City] [Office]. As a [Officeholder] and representative to the planning and zoning commission, I’ve prioritized responsible growth and fiscal transparency. According to the 2024 audit, [City] is in its best financial position in 20+ years, and I want to keep that momentum going.

I’m not a career politician, and I’m not beholden to special interests. My decisions are always based on what’s best for [City] residents, even when they’re tough or politically inconvenient. That means listening to residents.

I’d be honored to continue this work with your support. Vote [Election Date].

Reach me at [Campaign Email Address] or reply here

Reply STOP to opt out. Paid for by [Campaign Committee]

How to Use This Template:

• First, remind voters of what office you hold and how you’ve made an impact on local government. Remember that for new or first-time voters, this may be the first time they’ve heard your name.

• Decide what’s most important to emphasize about your reelection campaign.

• Give voters an easy way to respond and provide feedback.

LEARN MORE: Running for reelection? Explore 12 tips for making your campaign effective.

#5: The Early Voting Text

Text messaging is the perfect tool for get-out-the-vote (GOTV) efforts. If early voting is coming up (or has already started), this example could be a great way to encourage supporters to head to the polls.

You can also adjust this template for mail-in voting or election-day GOTV.

Hi [First Name]!

Early voting has begun in [City], and it is critical that we all vote in our local races this year! I'm [Candidate’s Name], I'm running for [Office], and I'm asking for your vote.

My focus is on: economic development, community safety, and sensible infrastructure. I'm committed to working for YOU to make a real difference.

[Campaign Website URL]

Reply STOP to opt-out.

How to Use This Template:

• Think about critical election dates for your race, like the dates for early voting, absentee voting, and poll hours on election day.

• Start your message with the most important information for voters to know about the upcoming election.

• Include a short description of your platform or values, so voters know why they should choose you on election day.

How to Send Intro Texts to Voters

Ready to start introducing yourself to voters? Getting started with text messaging is easier than it might seem, especially when you schedule texts through GoodParty.org.

Sign up at GoodParty.org and get 5,000 free text messages to send to voters. We’ll help you craft a compelling message, identify which voters to target, and manage your texting campaign. After your first 5,000 messages, you can continue to send as many texts as you need — all for less than you’d pay through other texting platforms.

Looking for more inspiration for your campaign intro texts? Visit the GoodParty.org Community and get access to even more texting templates, including:

• Sample texting scripts to raise awareness about your campaign

• GOTV texting scripts to urge supporters to get to the polls

You’ll also find scripts for phone banking, canvassing, and more within the online community.

Photo by cottonbro studio