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What Is a Benchmark Poll?
A benchmark or baseline poll is a survey that assesses the initial level of support for a candidate or issue at the start of a political campaign.
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Blog
Campaign Messaging
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7 Tips for Great Political Interviews on the Campaign Trail
Follow these seven tips for handling interviews with the media during your political campaign. Make your message stand out and resonate with voters!
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Kentucky's Top Issues in 2024: A Comprehensive Overview
Explore the top issues facing Kentucky voters and political candidates in 2024, including the top issues in Louisville, Lexington, and Bowling Green.
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How to Run Campaign Ads on X
Learn the key steps to launching political campaign ads on X (formerly Twitter). Go from checking off the ad certification process to optimizing your campaigns.
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Alaska's Top Issues in 2024: A Comprehensive Overview
Explore the top issues facing Alaska voters in Anchorage, Juneau, and Fairbanks as well as throughout the state, from ranked choice voting to new regulations.
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8 Ways to Re-energize Your Political Campaign
Political campaigning can be a long process, with numerous ups and downs. Check out these 8 tips for re-energizing your campaign when it begins losing steam.
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10 Creative Ways to Use Voter Data
From microtargeting voters to building reliable support networks, here are our top 10 tips for making the most of voter data while running a political campaign.
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How to Run Campaign Ads on Instagram
With a reach of more than 2 billion active users every month, Instagram is a great platform to run political campaign ads, get out the vote, and connect with voters.
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How to Get Started with Connected TV Advertising
Learn how to take advantage of advertising on Connected TV, which includes smart TVs, mobile devices, apps and devices like Roku or Amazon Fire TV, and more.
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Direct Mail Marketing Strategies for Political Candidates
Grab voters' attention with our best practices and tips for using direct mail marketing. See how this voter outreach strategy can be personal, targeted, and effective.
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How to Run Political Ads on Google
Learn the basics of setting up an advertising campaign on Google, the cost involved, and the essential rules Google has in place for political advertising.
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SMS Marketing for Political Candidates
SMS marketing is a dynamic tool that allows political candidates to send messages directly to voters' phones. Follow these 8 steps to set up an impactful SMS campaign.
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Top Issues in Illinois in 2024: An Overview
Explore the top issues facing Illinois voters and candidates as the 2024 elections approach, from affordable housing to environmental challenges for farmers.
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7 Email Marketing Tips for Independent Candidates
Email marketing is a powerful tool that empowers political candidates to convey a message, rally support, and boost their fundraising efforts more efficiently.
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Florida’s Top Issues in 2024
Explore the top issues facing Florida voters and candidates ahead of the 2024 elections, from the rising cost of living to healthcare, abortion, and education.
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Top Issues in Montana in 2024: A Comprehensive Overview
Explore the top issues and ballot initiatives facing Montana in 2024 , from preserving agricultural and natural resources to addressing local challenges.
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How to Go Viral During Your Political Campaign
Going viral can look different for different types of political campaigns, from building a nationwide movement to inspiring grassroots support in your city.
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How to Clear Your Digital Footprint (Before Running for Office)
Learn how to clean up your digital footprint before running for elected office - a proactive step to reduce the effects of contenders' opposition research.
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A Step-by Step Guide to Political Advertising
Get started spreading the word about your campaign with effective political advertising, from digital and social media ads to direct mail and yard signs.
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How to Run for Sheriff in 2024
Get started running for county sheriff in your local community. Serving as sheriff is a great way to serve your county and uphold public safety.
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How the Overton Window Affects Politics and Policy
The Overton Window describes the range of policies that are politically acceptable to the public at a given time. Learn how the Window shifts and why it matters.
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Top Issues in Washington in 2024: A Comprehensive Overview
Browse the top issues affecting Washington State voters as the 2024 elections approach, including the top issues in Seattle, Spokane, Tacoma, Bellevue, and Vancouver.
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How to Build a Campaign Platform as an Independent
Building a campaign platform is an exciting part of launching an independent campaign for office. Browse our top tips for building a platform that resonates.
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Best Canvassing Apps for Political Campaigns in 2024
See the best door-to-door canvassing apps for political candidates in 2024, plus free tools to take your door-knocking strategy to the next level.
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Best Social Media Management Tools for Political Campaigns
See our top five picks for the best social media management platforms for political candidates and campaigns in 2024, plus free tools to make content easier.
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10 Reasons to Run for Office as an Independent in Kentucky
Explore the top reasons to run for office as an independent candidate in Kentucky, a state with a diverse electorate that's ready for change from the status quo.
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Minnesota's Top Issues in 2024: A Comprehensive Overview
Explore the top election issues in Minnesota in 2024, from rent control ordinances in the Twin Cities to contentious races in the state's Congressional Districts.
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10 Reasons to Run an Independent Campaign in Minnesota
Learn how and why to run for office as an independent candidate in Minnesota, a state with a strong history of electing independent and third-party leaders.
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Powering Political Campaigns with Phone Banking
Learn how to take full advantage of the power of phone banking, a voter outreach strategy that connects voters directly with campaign volunteers and staff.
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10 Strategies for Effective Signature Gathering
Ready to get on the ballot? Explore ten effective strategies for gathering voter signatures and meeting the ballot requirements for independent candidates.
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10 Reasons to Run as an Independent in Hawaii’s 2024 Elections
Learn how to run for office as an independent in Hawaii, a state with a unique political landscape and where 45.44% voters identify as independent.
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10 Reasons to Run as an Independent Candidate in Wisconsin
Learn why and how to run for office as an independent in Wisconsin, a state with a rich political history and a large percentage of independent voters.
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10 Unique Fundraising Ideas for Political Campaigns
From hosting local events to driving donations with mobile fundraising, there are plenty of unique and creative ways to encourage campaign contributions.
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Best P2P Texting Platforms for Political Campaigns in 2024
Explore our top picks for the three best P2P texting platforms for campaigns running in 2024, plus resources to take the pressure off your team and volunteers.
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10 Reasons to Run for Office as an Independent in Maine
With a strong independent streak and higher voter turnout than any other state, learn why Maine is the perfect setting to launch an independent campaign in 2024.
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Top Issues in Oklahoma in 2024: A Comprehensive Overview
Explore the top six biggest issues facing Oklahoma voters and political candidates in 2024, from questions of election integrity to education.
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Hawaii's Top Issues in 2024: A Comprehensive Overview
Explore the top five issues facing Hawaii as the 2024 elections approach, plus major concerns in Honolulu, East Honolulu, Pearl City, Hilo, and Waipahu.
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The Best Data Vendors for Political Campaigns in 2024
Ready to customize your voter outreach strategy and create a more efficient campaign strategy? Check out our top picks for data vendors in 2024.
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10 Reasons to Run for Office as an Independent in Alaska
Ranking first in the nation for its percentage of independent voters, Alaska is the perfect setting to launch an independent or nonpartisan campaign in 2024.
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PR Strategies for Independent Political Campaigns
Public relations are an essential part of an effective campaign strategy for independent candidates, helping to increase campaign visibility and engage voters.
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How Presidential Election Years Impact Down-Ballot Candidates
The American electoral landscape is characterized by a rhythm of off-cycle and on-cycle elections, each playing a distinct role in shaping political outcomes.
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Maine's Top Issues in 2024: A Comprehensive Guide
Explore the top issues facing Maine voters and candidates going into the 2024 election cycle, including in Maine's biggest cities of Portland, Lewiston, and Bangor.
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Custom Canvassing Scripts for Political Campaigns
Learn how personalized canvassing scripts can make door-to-door canvassing more efficient for your campaign team and more effective at connecting with voters.
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The 5 Best Social Media Platforms for Independent Candidates
These social media platforms have the potential to elevate independent candidates' political campaigns in 2024, letting them authentically connect with voters.
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Election 2024: 10 Reasons to Run for Office as an Independent in Montana
With an independent-minded electorate and support for electoral reform, Montana is a great state to launch a local, independent political campaign in 2024.
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Top Issues in Ohio in 2024: A Comprehensive Overview
Explore the biggest issues affecting Ohio voters in the 2024 election cycle, including the top issues in Columbus, Cleveland, Cincinnati, Toledo, and Akron.
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Election 2024: 10 Reasons to Launch an Independent Campaign in Washington
Washington State has seen a growing interest in independent candidates, making it a great place to launch an independent or nonpartisan campaign in 2024.
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Block Walking for Political Campaigns
Block walking, also known as door-to-door canvassing, is an essential voter outreach strategy for local candidates hoping to connect with potential voters.
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How to Communicate Policy as an Independent Candidate
On the campaign trail, independents have a range of opportunities to inform their constituents about where they stand on issues and what solutions they offer.
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10 Ways Independent Candidates Can Engage with Voters
Explore 10 ways independent and nonpartisan candidates can get the most out of their voter engagement strategy, from door-to-door canvassing to campaign materials.
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Media Planning Strategies for Local Political Candidates
Media training is a comprehensive process that equips political candidates with the skills needed to communicate effectively with the media and the public.
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8 Techniques for Running a Grassroots Political Campaign
Grassroots campaigns are often built from the ground up, relying on community support and engagement rather than large-scale funding or media exposure.
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Political Campaign Planning for First-Time Candidates
Explore insights and practical tips designed to help you lay the foundation for a successful political journey, whether you're running at the local or state-wide level.
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How to Employ Relational Organizing in Political Campaigns
Relational organizing leverages the power of personal connection and meaningful relationship-building to increase the influence of volunteer-driven campaigns.
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How to Build a Strong Website for Your Political Campaign
Building an effective campaign website lets voters learn about your campaign and policy positions, sign up to volunteer, donate, and find out key voting information.
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Harnessing the Power of AI for Political Campaigns
Adding AI to your campaign process can save time and energy, freeing you up to pay more attention to the parts of campaigning that most resonate with you.
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How to Earn Endorsements for a Local Political Campaign
Endorsements serve as a stamp of approval, signaling to voters that a political candidate is reputable and aligns with certain values or policy positions.
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The Positive Side of Negative Campaigning
Negative campaigning, the strategy of attempting to gain an advantage by highlighting the negative aspects of an opponent or policy, has become a mainstay.
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Talking Policy Without Putting Your Audience to Sleep
Talking about policy is paramount to ensuring an informed electorate. However, policy conversations don't always have to be dull or overly technical.
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Opposition Research: A Guide for Political Campaigns
Conducting ethical opposition research can give political candidates a strategic advantage, while also increasing transparency and accountability in the political process.
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Traversing the Minefield of Hot-Button Policy Issues
In our polarized political landscape, hot-button issues present challenges for candidates of all political affiliations. These issues require careful navigation.
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The Psychology of Voting: What Motivates the Electorate
The psychology of voting helps explain why voters make the choices they do, from the emotions they feel during elections to cognitive biases at work in the background.
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Combating Negative Campaigning: 10 Actionable Strategies
Negative campaigning has become a prevalent part of modern elections. Learn the main types of negative campaigns and attack ads, plus how to combat them.
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Turning Passion into Action: The Art of the Campaign Launch
Many of the most inspiring and successful political campaigns begin with a passion or cause close to the heart of the candidate, from education to environmental justice.
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Knowing Your Voters: Getting Started with Voter Outreach
Understanding voters' needs and backgrounds is the first step to effective voter outreach. Learn how to streamline your voter outreach strategy with Good Party.
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10 Common Misconceptions about Running for Public Office
Thinking about running for office? Learn the truth behind common myths and misconceptions around launching a campaign for public office.
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Keys to Organizing a Perfect Campaign Launch Event
Learn how Good Party's AI Campaign Manager can generate materials to help local candidates plan and organize effective campaign launch events.
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Political Speech Writing: How Candidates Can Craft Compelling Messages
Speech writing is an important part of campaign messaging, helping candidates connect with voters. Learn top tips and best practices for crafting political speeches.
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8 Things to Know Before Running for Local Office
From understanding the role of local government to investing in voter mobilization, learn the top 8 things you need to know before launching a local campaign.
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Courting the Press with AI-Generated Press Releases
Learn how Good Party's AI Campaign Manager helps political candidates generate press releases quickly and easily, drawing media attention to their campaigns.
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Top 10 Ways to Use Good Party’s AI Campaign Manager
From developing your campaign strategy to writing launch video scripts, Good Party’s AI Campaign Manager has many useful applications for non-partisan candidates.
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5 Essential Strategies for Effective Door-to-Door Canvassing
Explore five key strategies for effective door-to-door canvassing, from crafting compelling campaign messages to using data to refine your canvassing strategy.
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Best Political Hashtags: Boosting Your Social Media Presence
Discover the power of political hashtags in enhancing your social media impact. Explore the best political hashtags and strategies for using them effectively.
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Political Microtargeting: Precision Strategies for Effective Campaigns
Discover political microtargeting's strategies, impact, and ethical considerations. Learn how campaigns narrow their focus and reach voters effectively.
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Political Digital Marketing: The Ultimate Guide to Success
Let's take a closer look at just how the digital age is affecting political campaigns and how you can achieve campaign success with digital marketing tactics.
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How to Organize Campaign Events
Master the art of organizing impactful campaign events with our comprehensive guide. Learn essential strategies to engage your audience and make your political campaign shine.
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The Power of Social Media in Political Campaigns: Unveiling Its Impact and Influence
Social media has transformed the process of political campaigning. This guide explores the development of social media use in campaigns, key ways social media has impacted elections, and tips for getting the most out of social media while campaigning.
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What is Canvassing in Politics?
Discover what canvassing is, how it influences politics, and why it remains a vital tool for engaging voters and shaping election outcomes. Gain insights into the strategies, challenges, and impact of this grassroots campaign technique in the realm of politics.
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Political Texting: How Mobile Messaging Revolutionizes Civic Engagement
Learn how mobile messaging is revolutionizing civic engagement, empowering citizens to inform, engage, and mobilize for change. Explore strategies to reach voters.
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Voter Mobilization: Effective Strategies for Engaging and Energizing the Electorate
Voter mobilization refers to engaging, reaching out to, and energizing a group of eligible voters. It is a vital component of democracy. If democracy is going to survive, it needs an educated, engaged population that participates in the political process.
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How to Craft a Compelling Message for Your Independent Campaign: Strategies and Tips
An effective campaign message requires a well-defined set of core values and a crystal-clear vision. A political party or candidate's ideals and vision outline the organization's guiding principles and long-term objectives.
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The Political Campaign Checklist: Essential Steps to Running for Office
This article outlines essential steps to running for political office, including creating a campaign checklist, developing a strong campaign strategy, and using campaign management software.
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Best Practices for Crafting a Winning Message
Tips on how to create an effective messaging strategy that connects with voters.
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Getting Verified to Run Political Ads on Facebook
Learn how to navigate the sometimes-cumbersome process of getting verified to run political campaign ads on Facebook.
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Social Media and Politics: Why It Matters + 6 Tips for Campaigns
Social media has helped political campaigns gain traction and win since President Obama did it in 2008. Here are some of the best successes and how you can use social media as a candidate.
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Mastering Social Media Content For Your Campaign
Helping candidates understand the best practices, tips, and tricks to help elevate their profile and expand their reach.
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Creating Content to Generate Fundraising and Volunteers
This blog post will help candidates learn how to create social media content that will help them bring in fundraising money and generate volunteer interest to help power their campaign.
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