Blog

Campaign Messaging

Beto for Senate
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A Step-by Step Guide to Political Advertising

Get started spreading the word about your campaign with effective political advertising, from digital and social media ads to direct mail and yard signs.

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Sheriff
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How to Run for Sheriff in 2024

Get started running for county sheriff in your local community. Serving as sheriff is a great way to serve your county and uphold public safety.

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overton
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How the Overton Window Affects Politics and Policy

The Overton Window describes the range of policies that are politically acceptable to the public at a given time. Learn how the Window shifts and why it matters.

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Tacoma
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Top Issues in Washington in 2024: A Comprehensive Overview

Browse the top issues affecting Washington State voters as the 2024 elections approach, including the top issues in Seattle, Spokane, Tacoma, Bellevue, and Vancouver.

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Building Blocks
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How to Build a Campaign Platform as an Independent

Building a campaign platform is an exciting part of launching an independent campaign for office. Browse our top tips for building a platform that resonates.

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Going door to door
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Best Canvassing Apps for Political Campaigns in 2024

See the best door-to-door canvassing apps for political candidates in 2024, plus free tools to take your door-knocking strategy to the next level.

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Louisville KY
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10 Reasons to Run for Office as an Independent in Kentucky

Explore the top reasons to run for office as an independent candidate in Kentucky, a state with a diverse electorate that's ready for change from the status quo.

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Social Media Manager
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Best Social Media Management Tools for Political Campaigns

See our top five picks for the best social media management platforms for political candidates and campaigns in 2024, plus free tools to make content easier.

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Minneapolis, MN
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Minnesota's Top Issues in 2024: A Comprehensive Overview

Explore the top election issues in Minnesota in 2024, from rent control ordinances in the Twin Cities to contentious races in the state's Congressional Districts.

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Minneapolis
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10 Reasons to Run an Independent Campaign in Minnesota

Learn how and why to run for office as an independent candidate in Minnesota, a state with a strong history of electing independent and third-party leaders.

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Clipboard
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10 Strategies for Effective Signature Gathering

Ready to get on the ballot? Explore ten effective strategies for gathering voter signatures and meeting the ballot requirements for independent candidates.

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Phone banking
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Powering Political Campaigns with Phone Banking

Learn how to take full advantage of the power of phone banking, a voter outreach strategy that connects voters directly with campaign volunteers and staff.

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Honolulu
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10 Reasons to Run as an Independent in Hawaii’s 2024 Elections

Learn how to run for office as an independent in Hawaii, a state with a unique political landscape and where 45.44% voters identify as independent.

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Madison Capitol
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10 Reasons to Run as an Independent Candidate in Wisconsin

Learn why and how to run for office as an independent in Wisconsin, a state with a rich political history and a large percentage of independent voters.

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Barbeque
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10 Unique Fundraising Ideas for Political Campaigns

From hosting local events to driving donations with mobile fundraising, there are plenty of unique and creative ways to encourage campaign contributions.

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Texting
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Best P2P Texting Platforms for Political Campaigns in 2024

Explore our top picks for the three best P2P texting platforms for campaigns running in 2024, plus resources to take the pressure off your team and volunteers.

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Maine
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10 Reasons to Run for Office as an Independent in Maine

With a strong independent streak and higher voter turnout than any other state, learn why Maine is the perfect setting to launch an independent campaign in 2024.

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Oklahoma City
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Top Issues in Oklahoma in 2024: A Comprehensive Overview

Explore the top six biggest issues facing Oklahoma voters and political candidates in 2024, from questions of election integrity to education.

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Honolulu
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Hawaii's Top Issues in 2024: A Comprehensive Overview

Explore the top five issues facing Hawaii as the 2024 elections approach, plus major concerns in Honolulu, East Honolulu, Pearl City, Hilo, and Waipahu.

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San Francisco
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The Best Data Vendors for Political Campaigns in 2024

Ready to customize your voter outreach strategy and create a more efficient campaign strategy? Check out our top picks for data vendors in 2024.

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Juneau, Alaska
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10 Reasons to Run for Office as an Independent in Alaska

Ranking first in the nation for its percentage of independent voters, Alaska is the perfect setting to launch an independent or nonpartisan campaign in 2024.

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Political PR
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PR Strategies for Independent Political Campaigns

Public relations are an essential part of an effective campaign strategy for independent candidates, helping to increase campaign visibility and engage voters.

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2024
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How Presidential Election Years Impact Down-Ballot Candidates

The American electoral landscape is characterized by a rhythm of off-cycle and on-cycle elections, each playing a distinct role in shaping political outcomes.

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Maine Lighthouse
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Maine's Top Issues in 2024: A Comprehensive Guide

Explore the top issues facing Maine voters and candidates going into the 2024 election cycle, including in Maine's biggest cities of Portland, Lewiston, and Bangor.

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Door to Door Canvassing
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Custom Canvassing Scripts for Political Campaigns

Learn how personalized canvassing scripts can make door-to-door canvassing more efficient for your campaign team and more effective at connecting with voters.

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Billings, Montana
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Election 2024: 10 Reasons to Run for Office as an Independent in Montana

With an independent-minded electorate and support for electoral reform, Montana is a great state to launch a local, independent political campaign in 2024.

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On Social Media
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The 5 Best Social Media Platforms for Independent Candidates

These social media platforms have the potential to elevate independent candidates' political campaigns in 2024, letting them authentically connect with voters.

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Columbus Skyline
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Top Issues in Ohio in 2024: A Comprehensive Overview

Explore the biggest issues affecting Ohio voters in the 2024 election cycle, including the top issues in Columbus, Cleveland, Cincinnati, Toledo, and Akron.

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Seattle
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Election 2024: 10 Reasons to Launch an Independent Campaign in Washington

Washington State has seen a growing interest in independent candidates, making it a great place to launch an independent or nonpartisan campaign in 2024.

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Communication
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How to Communicate Policy as an Independent Candidate

On the campaign trail, independents have a range of opportunities to inform their constituents about where they stand on issues and what solutions they offer.

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Block walking
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Block Walking for Political Campaigns

Block walking, also known as door-to-door canvassing, is an essential voter outreach strategy for local candidates hoping to connect with potential voters.

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10 Ways to Engage Voters
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10 Ways Independent Candidates Can Engage with Voters

Explore 10 ways independent and nonpartisan candidates can get the most out of their voter engagement strategy, from door-to-door canvassing to campaign materials.

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Microphone
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Media Planning Strategies for Local Political Candidates

Media training is a comprehensive process that equips political candidates with the skills needed to communicate effectively with the media and the public.

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grassroots
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8 Techniques for Running a Grassroots Political Campaign

Grassroots campaigns are often built from the ground up, relying on community support and engagement rather than large-scale funding or media exposure. 

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Campaign planning 2
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Political Campaign Planning for First-Time Candidates

Explore insights and practical tips designed to help you lay the foundation for a successful political journey, whether you're running at the local or state-wide level.

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Relational Organizing
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How to Employ Relational Organizing in Political Campaigns

Relational organizing leverages the power of personal connection and meaningful relationship-building to increase the influence of volunteer-driven campaigns.

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Building a Website
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How to Build a Strong Website for Your Political Campaign

Building an effective campaign website lets voters learn about your campaign and policy positions, sign up to volunteer, donate, and find out key voting information.

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AI
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Harnessing the Power of AI for Political Campaigns

Adding AI to your campaign process can save time and energy, freeing you up to pay more attention to the parts of campaigning that most resonate with you.

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Thumbs Up
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How to Earn Endorsements for a Local Political Campaign

Endorsements serve as a stamp of approval, signaling to voters that a political candidate is reputable and aligns with certain values or policy positions.

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Plus
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The Positive Side of Negative Campaigning

Negative campaigning, the strategy of attempting to gain an advantage by highlighting the negative aspects of an opponent or policy, has become a mainstay.

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Talking Policy
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Talking Policy Without Putting Your Audience to Sleep

Talking about policy is paramount to ensuring an informed electorate. However, policy conversations don't always have to be dull or overly technical. 

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Magnifying Glass
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Opposition Research: A Guide for Political Campaigns

Conducting ethical opposition research can give political candidates a strategic advantage, while also increasing transparency and accountability in the political process.

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Danger Sign
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Traversing the Minefield of Hot-Button Policy Issues

In our polarized political landscape, hot-button issues present challenges for candidates of all political affiliations. These issues require careful navigation.

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Voter Brain
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The Psychology of Voting: What Motivates the Electorate

The psychology of voting helps explain why voters make the choices they do, from the emotions they feel during elections to cognitive biases at work in the background.

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Any Functioning Adult
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Combating Negative Campaigning: 10 Actionable Strategies

Negative campaigning has become a prevalent part of modern elections. Learn the main types of negative campaigns and attack ads, plus how to combat them.

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Cartoon Rocket
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Turning Passion into Action: The Art of the Campaign Launch

Many of the most inspiring and successful political campaigns begin with a passion or cause close to the heart of the candidate, from education to environmental justice.

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Yard Signs
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Knowing Your Voters: Getting Started with Voter Outreach

Understanding voters' needs and backgrounds is the first step to effective voter outreach. Learn how to streamline your voter outreach strategy with Good Party.

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Question Mark
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10 Common Misconceptions about Running for Public Office

Thinking about running for office? Learn the truth behind common myths and misconceptions around launching a campaign for public office.

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Campaign Launch
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Keys to Organizing a Perfect Campaign Launch Event

Learn how Good Party's AI Campaign Manager can generate materials to help local candidates plan and organize effective campaign launch events.

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Microphone
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Political Speech Writing: How Candidates Can Craft Compelling Messages

Speech writing is an important part of campaign messaging, helping candidates connect with voters. Learn top tips and best practices for crafting political speeches.

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Two Candidates
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8 Things to Know Before Running for Local Office

From understanding the role of local government to investing in voter mobilization, learn the top 8 things you need to know before launching a local campaign.

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Press Releases 2
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Courting the Press with AI-Generated Press Releases

Learn how Good Party's AI Campaign Manager helps political candidates generate press releases quickly and easily, drawing media attention to their campaigns.

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Top 10
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Top 10 Ways to Use Good Party’s AI Campaign Manager

From developing your campaign strategy to writing launch video scripts, Good Party’s AI Campaign Manager has many useful applications for non-partisan candidates.

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Front Doors
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5 Essential Strategies for Effective Door-to-Door Canvassing

Explore five key strategies for effective door-to-door canvassing, from crafting compelling campaign messages to using data to refine your canvassing strategy.

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Best Political Hashtags
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Best Political Hashtags: Boosting Your Social Media Presence

Discover the power of political hashtags in enhancing your social media impact. Explore the best political hashtags, strategies for effective use, and their role in modern political campaigns.

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Political Microtargeting
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Political Microtargeting: Precision Strategies for Effective Campaigns

Discover the power of Political Microtargeting: Explore its strategies, impact, and ethical considerations. Learn how campaigns narrow their focus and reach voters effectively.

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Political Digital Marketing
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Political Digital Marketing: The Ultimate Guide to Success

Let's take a closer look at just how the digital age is affecting political campaigns and how you can achieve campaign success with digital marketing tactics.

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How To Organize Campaign Events
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How to Organize Campaign Events

Master the art of organizing impactful campaign events with our comprehensive guide. Learn essential strategies to engage your audience and make your political campaign shine.

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Social Media
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The Power of Social Media in Political Campaigns: Unveiling Its Impact and Influence

Social media has transformed the process of political campaigning. This guide explores the development of social media use in campaigns, key ways social media has impacted elections, and tips for getting the most out of social media while campaigning.

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What is Canvassing in Politics?
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What is Canvassing in Politics?

Discover what canvassing is, how it influences politics, and why it remains a vital tool for engaging voters and shaping election outcomes. Gain insights into the strategies, challenges, and impact of this grassroots campaign technique in the realm of politics.

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Political Campaign Texting
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Political Texting: How Mobile Messaging Revolutionizes Civic Engagement

Learn how mobile messaging is revolutionizing civic engagement, empowering citizens to inform, engage, and mobilize for change. Explore the strategies, tools, and best practices behind successful political texting campaigns, and understand how this form of communication is reshaping modern politics.

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Voter Mobilization: Effective Strategies for Engaging and Energizing the Electorate
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Voter Mobilization: Effective Strategies for Engaging and Energizing the Electorate

Voter mobilization refers to engaging, reaching out to, and energizing a group of eligible voters. It is a vital component of democracy. If democracy is going to survive, it needs an educated, engaged population that participates in the political process.

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How to Craft a Compelling Message for Your Independent Campaign
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How to Craft a Compelling Message for Your Independent Campaign: Strategies and Tips

An effective campaign message requires a well-defined set of core values and a crystal-clear vision. A political party or candidate's ideals and vision outline the organization's guiding principles and long-term objectives.

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The Political Campaign Checklist: Essential Steps to Running for Office
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The Political Campaign Checklist: Essential Steps to Running for Office

This article outlines essential steps to running for political office, including creating a campaign checklist, developing a strong campaign strategy, and using campaign management software.

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A winning message
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Best Practices for Crafting a Winning Message

Tips on how to create an effective messaging strategy that connects with voters.

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Volunteers
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Creating Content to Generate Fundraising and Volunteers

This blog post will help candidates learn how to create social media content that will help them bring in fundraising money and generate volunteer interest to help power their campaign.

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Social
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Mastering Social Media Content For Your Campaign

Helping candidates understand the best practices, tips, and tricks to help elevate their profile and expand their reach.

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Social Media
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Social Media and Politics: Why It Matters + 6 Tips for Campaigns

Social media has helped political campaigns gain traction and win since President Obama did it in 2008. Here are some of the best successes and how you can use social media as a candidate.

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Facebook Authorization Screenshot
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Getting Verified to Run Political Ads on Facebook

This blog post will help you learn how to get through the cumbersome process of getting verified to run political ads on Facebook.

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