The Political Campaign Checklist for Independents

If you’re gearing up to run for office, a political campaign checklist is the best way to keep your campaign on track. Whether you're planning a city council bid or considering a state-level seat, the process can feel overwhelming, especially for Independent candidates without party infrastructure.

From campaign finance and voter outreach to events, social media, and GOTV, successful campaigns are built on strong systems. Luckily, you don’t have to figure it out alone.

This guide walks you through every major phase of campaigning, from pre-launch through to post-election. We’ll give you specific steps, real-world tips, and downloadable resources to help you run a winning campaign. 

Checklist for Phase #1: Pre-Launch Planning

Before you tell the world you're running, it's time to set the foundation for your campaign.

In this phase, make sure you:

• Clarify your “why”: Write a short, clear statement about why you’re running. This will guide your messaging and motivate your supporters. (Check out our free template to help you write your “Why I’m Running” statement!)

• Confirm eligibility: Double-check that you meet all requirements for the office, such as age, residency, and ballot access rules for Independent candidates.

• Evaluate readiness: Running for office takes time, energy, and money. Check in with your support network and assess your capacity.

• Know your district: Research past elections, voter demographics, and key local issues. Who are you talking to? What matters to them?

• Build a basic campaign plan: Set high-level goals, define target voter groups, and sketch a rough timeline.

• Assemble an initial team: Recruit a few key helpers and volunteers, like a campaign manager, treasurer, and communications lead.

• Organize your tools: Set up a master calendar and start tracking contacts, to-dos, and paperwork in one place.

LEARN MORE: Download our pre-launch checklist to set your campaign up for success.

Checklist for Phase #2: Campaign Launch & Outreach

Now that you’ve built your foundation, it’s time to go public and create momentum for your movement.

As you launch your campaign, you’ll need to:

• Craft a clear message: Finalize your platform and talking points. What do you believe? What will you fight for? Your message may change over time, especially as you speak to more people and learn more about what your community is looking for in leadership. 

• Create digital infrastructure: Launch your campaign website with sections like bio, issues, donate, and a volunteer sign-up form. Set up official social media accounts for your campaign, too, and keep your personal accounts separate.

• Write and send your press release: Keep it short, local, and mission-focused. Include a quote from you, your vision, and how to get involved. (See how GoodParty.org can help you craft a head-turning press release!)

• Host a launch event: Even a simple meet-and-greet in a park or coffee shop can build buzz and community support.

• Announce on social media and email: Post a strong launch announcement and encourage your early supporters to share it.

• Begin voter outreach: Start canvassing or phone and text banking. Prioritize friendly areas or places where you already have relationships.

• Recruit volunteers: Set up a volunteer form, connect with local grassroots groups, and give early supporters small tasks to start.

• Kick off fundraising: Make your first fundraising calls to family and close friends. Send an initial fundraising email to encourage small-dollar donations from supporters.

LEARN MORE: Use our campaign launch checklist to get your campaign off the ground. 

Checklist for Phase #3: Voter Contact & Persuasion

The voter contact phase is pivotal to your campaign's success. Here, you need to focus on showing up, listening, and earning trust.

To make the most of your outreach and ensure you’re meeting voters where they are:

• Canvass consistently: Knock on doors weekly in high-priority neighborhoods. Use walk lists and voter data to spend your time and energy strategically.

• Hold regular phone and text banks: Call voters who haven’t met you. Use a conversational script and track responses.

• Refine your messaging: Adapt based on what voters care about. Emphasize the issues that are resonating.

• Use endorsements wisely: Announce new endorsements, add them to your website, and have endorsers share your campaign.

• Be visible in the community: Attend local events, farmers markets, and town halls. Show up, even when you’re not the speaker.

• Track everything: Maintain a clean voter database. Who’s a supporter? Who’s undecided? Who needs a follow-up?

LEARN MORE: Foster real relationships with your voters using our contact phase checklist. 

Checklist for Phase #4: Get Out the Vote (GOTV)

The GOTV phase of a political campaign is crunch time. You’re not persuading anyone anymore. Now, you’re mobilizing. In the final weeks, your job is to make sure every supporter shows up and votes.

To get as many voters to the polls as possible:

• Create a GOTV universe: Identify your supporters, compile contact info, and confirm preferred communication methods.

• Schedule a GOTV plan: Organize shifts for calls, texts, and canvassing from the final weekend through election day.

• Print GOTV materials: Walk lists, phone scripts, reminder cards, polling place maps, and “Vote Today” flyers.

• Recruit drivers and poll watchers: Provide rides to the polls and make sure everything runs smoothly.

• Send reminders: Texts in the morning, calls in the afternoon, social posts all day. “Every vote matters” should be your motto.

Start planning GOTV at least 3-4 weeks before election day and use your voter database to prioritize outreach.

LEARN MORE: Make sure your mobilization efforts work with our GOTV checklist.  

Checklist for Phase #5: Election Day

Election day is the final sprint. This is when all your planning, organizing, and outreach pay off. Your team will need to stay sharp, energized, and flexible to get every last supporter to the polls.

At this point in your campaign, you’ll need to:

• Monitor polling sites: Make sure volunteers are set up at key locations with signage, campaign literature, and visibility materials. Poll watchers should be trained, credentialed, and ready to report issues.

• Track turnout in real time: Check in with your poll watchers and use their data to guide your afternoon and evening outreach. Adjust your canvassing and texting strategy based on what you’re seeing.

• Conduct final outreach waves: Run phone banks and text banks, reminding supporters to vote, especially those who haven’t shown up yet. Use urgency in your messaging: “Polls close in 2 hours!”

• Troubleshoot issues quickly: Have a central contact for any problems that arise, such as confusion about polling locations, voter intimidation, or technical problems.

• Take care of your team: Check in with your volunteers, rotate shifts, and make sure they have water, snacks, and encouragement. A motivated team will go the distance.

Use a group chat or hotline to coordinate your volunteers throughout the day.

LEARN MORE: Take the stress off your election day using our election day checklist. 

Checklist for Phase #6: Post-Election Wrap-Up

Your campaign isn’t done when polls close.

Whether you win or lose, make sure you:

• Send thank-yous: Reach out to supporters, volunteers, and donors right away with heartfelt gratitude.

• Debrief with your team: Schedule a post-election meeting to review lessons learned.

• File post-election finance reports: Mark your deadlines and get receipts organized.

• Make a public statement: Share next steps with your community on your website and social media accounts.

• Clean up signs and materials: Remove campaign signage and return borrowed equipment.

• Save your data: Export supporter and volunteer lists, and secure online accounts.

• Plan your next move: Start thinking about whether you’ll run again, serve in other ways, or return to private life, and communicate your intentions to your followers.

LEARN MORE: Wrap up your run with our post-election checklist. 

Common Pitfalls for First-Time Candidates (and How to Avoid Them)

Running for office is a learning curve, and even the most passionate candidates can hit unexpected snags. Here are some common mistakes first-time or Independent candidates face and how to steer clear of them:

#1: Starting Without a Clear Message

• The Pitfall: Jumping into the race without clearly articulating why you're running and what you stand for.

• How to Avoid It: Write your “Why I’m Running” statement early and test your message with friends, mentors, or early supporters. Keep it authentic and adaptable.

#2: Underestimating the Time Commitment

• The Pitfall: Believing you can run a campaign in your spare time, without making any sacrifices.

• How to Avoid It: Be realistic about the time and energy required. Build a calendar and weekly schedule to ensure consistent progress and delegate whenever possible.

#3: Skipping Voter Research

• The Pitfall: Assuming you already know what voters care about or relying too much on your own views.

• How to Avoid It: Knock on doors, hold listening sessions, and analyze local voter data. Let real conversations shape your platform and outreach strategy.

#4: Waiting Too Long to Fundraise

• The Pitfall: Feeling uncomfortable asking for money or assuming you can raise it all later.

• How to Avoid It: Start early, even if it’s just reaching out to family and friends. Fundraising is about building relationships, not just transactions.

#5: Ignoring Compliance and Paperwork

• The Pitfall: Missing filing deadlines, mismanaging funds, or failing to register properly.

• How to Avoid It: Research your state’s requirements and set calendar reminders for every deadline. Open a separate campaign bank account and track every dollar from day one.

We’ll Help Power Your Campaign to Victory 

Even with a checklist in hand, some parts of campaigning deserve a deeper look, especially the areas that often trip up first-time or Independent candidates. Some parts of your campaign you should take extra time to plan out include:

• Fundraising: You really don’t need a cohort of big donors to raise what you need. Focused grassroots efforts can go a long way. Try hosting low-cost events, sending personalized outreach emails, and sharing compelling stories on social media. Check out our guide to political fundraising to get expert insights on raising money without special interests.

• Financial compliance: Many campaigns get tripped up by missing a deadline or misunderstanding state rules. Make sure you open a dedicated campaign bank account early to keep your personal and campaign funds separate. Figure out what you need to comply with using our state-by-state campaign finance guide.

• Digital outreach: This is your campaign’s megaphone. Your website, email list, and social media presence should reflect your values and make it easy for people to take action. If you’re not sure where to start or how to improve, check out our digital marketing strategies guide.

Every successful campaign starts with a plan. By breaking your work into clear phases and following a campaign checklist for each one, you’ll stay focused, organized, and motivated from start to finish.

Print our checklists. Post them on your wall. Share them with your team. And remember: you don’t have to do this alone.