19 Examples of Attention-Grabbing Campaign Yard Signs
Yard signs are one of the most visible ways political candidates advertise their campaigns. From supporters’ front yards to clusters outside polling places, yard signs are a staple of election season.
In the list below, we’ll examine 19 political signs that used creative design to get seen and remembered, including examples from local, gubernatorial, and congressional campaigns:
19 Examples of Strong Campaign Sign Design
#1: Rick Bennett for Maine Governor
Meet the Candidate: Rick Bennett is a current member of the Maine Senate and is running for governor as an Independent candidate in the 2026 election.
Why It’s Strong Sign Design: Bennett’s signs use a simple, high-contrast color palette and easy-to-read font. The star in the upper right corner provides a unique touch, possibly nodding to Bennett’s affiliation as an Independent.
#2: Marcus Ellison for South Bend School Board
Meet the Candidate: Marcus Ellison ran for school board in South Bend, Indiana in 2024, and won his election with 13,440 votes. Ellison ordered his campaign signs through GoodParty.org’s partnership with GoodGuysSigns.
Why It’s Strong Sign Design: Ellison’s campaign sign is shaped like a crayon box — a creative choice for a school board candidate. The unique shape and bright colors grab voters’ attention, while the large font size keeps Ellison’s name from getting lost in the design.
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#3: Katie Porter for Congress
Meet the Candidate: Katie Porter is a Democratic politician and lawyer who represented California in the U.S. House of Representatives from 2019 to 2025.
Why It’s Strong Sign Design: Porter’s signs used a clean design, with the candidate’s name in a large font. In the background of the photo above, you can also see homemade signs created by Porter’s supporters, along with signs from organizations endorsing the campaign.
#4: Michelle Wu for Boston Mayor
Meet the Candidate: Michelle Wu has served as the mayor of Boston, Massachusetts since 2021. When she won the mayoral election, she became both the first woman and the first person of color elected to that office.
Why It’s Strong Sign Design: Wu’s political signs can easily be called bold — both because of their vibrant purple color and their eye-catching typography. Wu’s signs also include the URL for her campaign website, so voters know where to find more information about her campaign.
#5: Josh Stell for Minooka Village Trustee
Meet the Candidate: Josh Stell won his election for village trustee in Minooka, Illinois on April 1, 2025. Stell used signs, an effective campaign website, and GoodParty.org’s texting support to reach voters in his community.
Why It’s Strong Sign Design: Stell used consistent branding across different sign sizes and other campaign materials. The signs included a clever play on the candidate’s name, helping the slogan stick in voters’ minds.
#6: Maxwell Frost for Congress
Meet the Candidate: Maxwell Frost made history when he became the first member of Generation Z to be elected to Congress. Frost represents Florida’s 10th congressional district in the U.S. House of Representatives.
Why It’s Strong Sign Design: Frost’s campaign is one of many recent Democratic campaigns (including those of Alexandria Ocasio-Cortez, Claudia Zapata, and Jared Moskowitz, among others) to use a slanted typeface and bold colors. These choices are a good example of how candidates can use design to implicitly communicate their values and alignment with previous campaigns.
#7: John Rose for Congress
Meet the Candidate: On the other side of the political aisle, Republican John Rose has represented Tennessee's 6th congressional district since 2019.
Why It’s Strong Sign Design: Rose’s yard signs evoke a feeling of state pride by using the same color palette as the flag of Tennessee, along with its signature three stars.
#8: Zohran Mamdani for New York City Mayor
Meet the Candidate: Zohran Mamdani is a current member of the New York State Assembly. He is the Democratic nominee for mayor in New York City’s 2025 election.
Why It’s Strong Sign Design: As city editor Christopher Bonanos noted in a recent Curbed article, Mamdani’s campaign signs are “like nothing else in politics.” Their bright lettering echoes the lettering found on New York City bodega awnings, as well as the colors of New York City’s official flag. Taglines like “freeze the rent” and “cheaper groceries” also make it easy for voters to understand Mamdani’s platform.
#9: Maura Healey for Massachusetts Governor
Meet the Candidate: Maura Healey is the current governor of Massachusetts. When she was elected in 2022, she became both the state’s first female governor and one of the first two openly lesbian women to be elected governor in the United States.
Why It’s Strong Sign Design: Healey’s signs stand out because of their serif font — a contrast to the more typical sans serif capitals of traditional political signs. The rainbow version of her campaign signs also offers a nod to Healey’s LGBTQ+ identity.
#10: Yvette Herrell for Congress
Meet the Candidate: Yvette Herrell represented New Mexico’s 2nd congressional district from 2021 to 2023. Herrell was the first Native American woman elected to Congress as a Republican.
Why It’s Strong Sign Design: Herrell’s yard signs feature the candidate’s first name in a large, easy-to-read font. The partial Zia sun symbol reminds voters of Herrell’s Native heritage.
#11: Arthur Agin for Falls Church City Council
Meet the Candidate: Arthur Agin is running for city council in Falls Church, Virginia. Agin is a member of the GoodParty.org Community and ordered his yard signs through GoodParty.org.
Why It’s Strong Sign Design: Agin’s signs use complementary colors and feature a custom illustration, giving his signs a professional look.
#12: John Fetterman for U.S. Senate
Meet the Candidate: John Fetterman has represented Pennsylvania in the U.S. Senate since 2023. Prior to that, he served as the state’s lieutenant governor.
Why It’s Strong Sign Design: In contrast to the more colorful signs on this list, Fetterman’s signs stand out for their simple black-and-white design. The bold lettering used for Fetterman’s last name also makes the sign’s message easy to take in at a glance.
#13: Eric Sorenson for Congress
Meet the Candidate: Eric Sorenson is a meteorologist and politician representing Illinois’s 17th congressional district in the U.S. House of Representatives.
Why It’s Strong Sign Design: Sorensen’s campaign yard signs highlight the candidate’s stance on energy and the environment through colorful graphic elements.
#14: Jill Schiller for Treasurer
Meet the Candidate: Jill Schiller is the Hamilton County Treasurer in Ohio. She was first elected to the position in 2021 and was reelected in 2024.
Why It’s Strong Sign Design: The green background of Schiller’s signs is a bold choice compared to the more traditional red, white, and blue palette of many political signs. The handwritten script, combined with a sans serif font, communicates a sense of both warmth and trustworthiness.
#13: Josh Gottheimer for Congress
Meet the Candidate: Josh Gottheimer has represented New Jersey’s 5th congressional district in the U.S. House of Representatives since 2017.
Why It’s Strong Sign Design: Gottheimer’s 2022 campaign signs combine an easy-to-digest tagline with a unique texture and patriotic imagery, giving the voter a sense of the candidate’s priorities and outlook.
#16: Audrey Colvin for Alexander City Mayor
Meet the Candidate: Audrey Colvin is a mayoral candidate in Alexander City, Alabama. Colvin ordered yard signs for her campaign through GoodParty.org.
Why It’s Strong Sign Design: The pink background of Colvin’s signs helps them stand out. Including the date of the local election also increases voters’ awareness — an important factor since turnout for local elections is often surprisingly low.
#17: Dusty Johnson for Congress
Meet the Candidate: Dusty Johnson is a Republican representing South Dakota’s at-large congressional district in the U.S. House of Representatives.
Why It’s Strong Sign Design: The large handwritten lettering on Johnson’s yard signs is eye-catching and memorable.
#18: Trish Gunby for Congress
Meet the Candidate: Trish Gunby represented Missouri’s 99th district in the Missouri House of Representatives from 2020 to 2023. She ran for Congress in 2022 and won the Democratic primary, but was defeated in the general election.
Why It’s Strong Sign Design: Gunby’s signs feature the upward slant of other Democratic campaign signs, implying upward movement and progress. Gunby’s campaign put a unique spin on this trend by featuring the silhouette of the state of Missouri as part of its typography.
#19: Bob McDonnell for Virginia Governor
Meet the Candidate: Bob McDonnell served as the governor of Virginia from 2010 to 2014. Prior to running for governor, McDonnell had lived in every major population center in Virginia.
Why It’s Strong Sign Design: While less recent than the other examples in this list, McDonnell’s 2009 campaign signs highlighted something that not just anyone could claim: that McDonnell was “local” to many parts of the state, not just one city or town. As writer Vincent Harris has pointed out, this localization helped to highlight the difference between McDonnell and his rural opponent, Creigh Deeds.
How to Design Your Own Campaign Signs
Designing an effective campaign yard sign doesn’t have to break the bank. While some of the campaigns featured above hired professional design firms to create their logos, others used free and low-cost tools.
GoodParty.org offers Independent candidates 50 free yard signs when they sign up for our Pro level of support. You can design your signs yourself or use a template to help you get started.
As you design your political signs, ask yourself questions like:
What message or tone do I want my signs to convey?
What colors and fonts will make my signs look the most professional?
Is it easy to read all of the text on my yard signs?
When someone glances at my sign, where does their gaze land first?
Is my sign’s branding consistent with my campaign website, flyers, t-shirts, and any other campaign materials?
Whatever style you choose, an attention-grabbing yard sign can be the difference between someone remembering and forgetting about your campaign.
Ready to start designing? Get 50 free yard signs with GoodParty.org.
Get 50 free yard signs for your political campaign