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Campaign Launch
For Candidates

Keys to Organizing a Perfect Campaign Launch Event

3 min read
Campaign Launch
Emily Dexter · Oct 6, 2023

First impressions can go a long way, including for political campaigns. Once you’ve decided to run for public office, how can you make the most of a campaign launch event? This question can lead to stress and anxiety for many candidates, especially those running campaigns for the first time. Luckily,’s AI Campaign Manager is here to help independent and third-party candidates organize engaging and effective campaign launch events without breaking a sweat.

How Campaign Launch Events Make an Impact

A campaign launch event is an opportunity to share your plans to mount a campaign with your community. It’s also a chance to engage your supporters early on, build momentum, and begin connecting with the local media. In the words of’s political director Jared Alper, “You only get one chance to launch your campaign, and it’s really important to get as much juice out of the squeeze as you possibly can.”

We have seen how much a successful campaign launch matters at the national level, and the same applies for local political campaigns. Candidates at any level should aim for a campaign launch that looks more like President Joe Biden’s successful launch in 2019, for instance, than Ron DeSantis’ glitch-ridden launch in 2023. However you decide to announce and celebrate the beginning of your campaign, these initial steps will make a powerful first impression on voters and potential supporters.

How the AI Campaign Manager Makes Campaign Launches Easier

Jared Alper identifies four key ingredients for planning a successful campaign launch:

  • Share the news about your campaign launch with your followers through a well-crafted email.

  • Invite your supporters to your campaign launch event. Remember, the more the merrier! This initial stage of your campaign should be about celebration and building excitement.

  • Record a short video announcing your launch, to be posted on social media. Make it easy for your followers to share your video with their friends and followers, multiplying your impact.

  • Send press releases to journalists to bring media attention to your campaign launch. Include details about your campaign launch event so that local journalists can potentially attend.’s AI Campaign Manager can help candidates create the materials needed for each of these key steps. Our software uses artificial intelligence to take the information candidates have provided about their campaigns and backgrounds and instantly generate compelling drafts of launch materials. These include customized campaign launch emails, event invitation emails, launch video scripts, and press releases. You can also instantly draft a script for a launch speech that you can present at your campaign launch event.

Free AI tools for your campaign

Take advantage of free AI tools to create compelling campaign materials
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Within minutes, you can have all the materials you need to start getting the word out about your campaign and upcoming launch event. All of these launch materials can be edited and personalized to fit your specific needs. You can also copy and paste drafts into your own document at any time, so you can create materials that truly reflect your personality and values without having to start from scratch.

Bonus Tips for Planning an Engaging Campaign Launch Event

Moving beyond written and digital materials, here are some more ideas for planning a successful campaign launch event:

  • Invite local community leaders to speak at your launch event. Receiving endorsements from these influential community members can increase the credibility of your campaign and help you to start forming valuable connections.

  • Include interactive elements in your launch event, such as a Q&A session or idea board. Let community members know early on that you are open to hearing their ideas and questions, and that you value their input.

  • Consider the needs and history of your community as you plan a launch event. This can mean choosing an event location with special significance to your community, such as a local park or community center. It can also mean ensuring accessibility and focusing on issues that matter most to your community.

In the end, remember that the main goal of a campaign launch event is to energize your network of supporters while raising awareness about your campaign. There’s a lot to think about, but’s AI Campaign Manager can take off some of the pressure.

Save Time with’s AI Campaign Manager

Using our generative AI technology to create launch materials can save you and your team time and energy as you dive into campaigning. Candidates who use the AI Campaign Manager also get access to real-time support from’s team of political experts, including our political director Jared Alper. Run ideas past experienced experts, and learn how best to get your campaign off the ground as you plan your launch event.

To learn more about how’s AI Campaign Manager works, read our blog post on how the AI Campaign Manager pairs user-friendly AI with real expert support. Or check out this video walk-through to see Jared Alper guide you through the essentials of planning a campaign launch event with the AI Campaign Manager.

Ready to see how the AI Campaign Manager can save you time as you launch your campaign?’s software is free for independent and third-party candidates, making it a perfect solution for local campaigns. Book a meeting today to learn more about the AI Campaign Manager and how it can accelerate your campaign efforts.

Free AI tools for your campaign

Take advantage of free AI tools to create compelling campaign materials
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Campaign Messaging
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By Emily Dexter
Emily Dexter is the content marketing coordinator at Good Party. Based in the Midwest, she brings a fresh perspective and editorial experience to the team.