Top 10 Ways to Use GoodParty.org’s Campaign Tools in 2025

Since launching in 2023, GoodParty.org’s campaign tools have become more effective than ever at helping candidates run for office. Over 3,400 Independents empowered by GoodParty.org have already won their elections, and more are running and winning throughout 2025.

In this guide, we’ll outline the best ways to use GoodParty.org’s tools in 2025 — from launching your campaign to sending texts to voters before election day.

10 Ways to Level Up Your Campaign Strategy in 2025

Keep reading to learn how GoodParty.org’s campaign tools can empower Independent campaigns at any stage of their journey:

#1: Launch Your Campaign with Confidence

Candidates across the United States have relied on GoodParty.org’s tools and support to get their campaigns off the ground.

Here are a few of the tools available for new candidates:

• Templates for making your campaign announcement via email, on social media, and in person

• Free training and courses to help you understand the essentials of a strong campaign launch

• One-on-one consultations with political campaign experts

Marq Hawkins is one local candidate who began drawing on GoodParty.org’s support during the planning stage of his campaign.

“Those early conversations helped me to look at things in a way that I said, ‘Oh, okay, I can do this,’” Hawkins said.

Hawkins went on to win his election for mayor of California City, California — unseating the incumbent mayor and providing new representation for his community.

#2: Stay on Track with the Campaign Dashboard

When you make your account, GoodParty.org automatically begins generating an eight-week campaign plan tailored to your election date and details. You’ll be able to see your win number (the number of votes you need to win your election), as well as the target number of contacts you’ll need to make with voters.

During each week leading up to election day, your campaign dashboard will display the most crucial tasks to add to your to-do list. These tasks give you the clarity and structure you’d get from a traditional campaign manager, without the cost.

#3: Reach Voters Directly with SMS Messaging

Schedule SMS campaigns directly from your campaign dashboard and reach voters at just the right time. Just submit a request with your desired message, imagery, and target audience, and our team will handle the execution.

Winning candidates have used text messaging to reach voters in many ways, including:

• Reminding supporters to get to the polls on election day

• Inviting voters to campaign events or meet-ups

• Combatting attack ads put out by opponents

Adam Khosroabadi used SMS texting to help win his race for city council in Milwaukie, Oregon.

“Without you guys texting, I don't know if I would have won this race,” Khosroabadi said.

LEARN MORE: See how GoodParty.org’s texting tools stack up against the competition.

#4: Unlock Voter Data for Strategic Targeting

Create segmented voter lists with voters’ contact information and voting history. Custom voter lists let your team canvass, advertise, and send text messages more strategically. 

You can easily sort voters with filters like:

• Party affiliation

• Voting history

• Age

• Income

• Race and ethnicity

This information lets you understand your voters better, so you can reach each person with the right message, every time.

#5: Save Time with Campaign Content Templates

Running a winning campaign means balancing many responsibilities at once — and GoodParty.org’s Content Builder is here to take as many as possible off your plate.

The AI-powered content builder includes dozens of campaign templates, designed to save you time as you build your campaign website, send voter outreach, and prepare for events.

Find templates for campaign materials like:

• Launch announcement emails

• Press releases

• Campaign website copy

• Endorsement requests

• Door-knocking scripts

• Robocall and phone banking scripts

• Social media captions

• Speech and video scripts

• General campaign talking points

Creating assets with GoodParty.org lets you spend less time drafting and more time doing what matters most — making face-to-face connections with voters.

#6: Learn from Campaign Experts

The GoodParty.org Community offers two easy ways to learn from campaign experts: live webinars and self-guided online courses.

Whether you’d rather connect in real time or move through lessons at your own pace, there is an option to help you learn the ins and outs of campaign strategy.

Get started with the free “How to Run & Win” course, and learn how to pace yourself throughout the entire campaign journey. You can also sign up for updates from GoodParty.org to get the latest news about upcoming webinars and events.

#7: Build Visibility with Free Yard Signs

Get access to 50 free yard signs for your campaign with GoodParty.org Pro. You’ll be able to customize your designs, so you can spread the word about your candidacy far and wide.

Be sure to place your yard signs in strategic locations, such as high-traffic intersections.

LEARN MORE: Read our complete guide to designing, ordering, and placing yard signs for your political campaign.

#8: Create Door-Knocking Maps

Go beyond voter lists with custom door-knocking maps for your canvassing team. This offer is available to candidates through our partnership with eCanvasser, which allows you to create canvassing routes and log your interactions with voters.

Share this powerful tool with volunteers and team members, and watch your door-knocking efforts become even more effective.

#9: Get Custom Support for Your Campaign

Thousands of candidates have benefited from receiving custom support from GoodParty.org. There are a few ways you can get connected to personalized advice. You can message with an expert in the GoodParty.org Community, chat with an AI Campaign Assistant in your campaign dashboard, or upgrade to GoodParty.org Pro for a chance to meet one-on-one with a political associate.

Whatever path you choose, getting personalized support can help keep your campaign on the rails.

Here’s what James Gartner, a commissioner in Emmons County, North Dakota, had to say about meeting with his political associate, Kyron Banks:

"I know I would not have won without you guys,” Gartner said. “I attribute the win to you guys. It was a great experience. It was nice to be able to talk to Kyron when I needed him. He was always there.”

#10: Join a Community of Independent Candidates

No matter what stage of your campaign you’re in, there’s something for you in the GoodParty.org Community.

Make your free account and start exploring resources and discussion spaces built for:

• Candidates running for office

• Elected officials

• Volunteers

• Anyone interested in running for office in the future

The community includes a fully-stocked resource library, spaces to ask questions and learn from other Independents, regular check-ins, and more. Get started today!

Get Access to Tools for Your Political Campaign

GoodParty.org’s campaign tools are here to empower Independent candidates across the country to run for office, win, and serve their communities.

Want to dive deeper into how GoodParty.org’s tools work? Learn more about how our tools are built and how they can help you run a more effective campaign for local office.

You can also take a virtual tour of our campaign tools, so you know exactly what you’re getting before making your account.

Join thousands of Independent candidates who have already used GoodParty.org’s tools to run more viable campaigns.