
13 Political Campaign Software Solutions for 2025
Running political campaigns can be difficult and time-consuming, but good political campaign management software can make that process easier and more efficient. We’ve reviewed numerous political campaign tools and picked the top 13 to help you run an effective political campaign in 2025.
We’ll dive into the pros and cons of each tool and give you some tips and tricks to help you choose the right political campaign software for your needs. We’ll also look into why political campaign management software is essential and show you some examples of how the right political campaign tools can make or break an election.
What Is Political Campaign Management Software?
Political campaign management software and tools help you manage various campaign activities. Some programs are hyper-specialized, focusing on tasks like campaign finance, constituent relationship management (CRM), or get-out-the-vote (GOTV) efforts. Others are broader and can aid in various tasks, like defining your campaign messaging and managing volunteers, all in one platform.
Ultimately, you can run a political campaign without the help of campaign software, but it's significantly more difficult. Running a political campaign has many moving parts, from writing press releases to creating yard signs and sending text messages to constituents. Some candidates hire a team led by a campaign manager to handle it all. But especially for Independents and smaller local elections, hiring a dedicated campaign manager is an unrealistic expense, considering the average salary for campaign managers ranges from $77,000 to $138,000 per year.
Finding the right campaign tools can save you time and money. The best software can maximize your efforts to reach your constituents, explain your beliefs, and encourage voter turnout.
LEARN MORE: Learn how to communicate your policy beliefs as an Independent candidate.
How to Choose the Best Campaign Software For Your Needs
Not every campaign management software is right for every campaign. You and your campaign are unique, just like your voters. So, to find the best one for your needs, consider the following aspects:
Specific Tasks You Need Help With: Some campaign management tools focus on different parts of campaigning, like peer-to-peer (P2P) texting, canvassing, or fundraising. Other tools take a more holistic approach to supporting campaigns.
Ease of Use: How easy is it for your team members and volunteers to learn and use the software? If supporters and donors also engage with the software, how easily can they join the movement? You want a program you, your team, and your supporters can quickly understand and use to maximize your efforts.
Cost: Political campaign management software can cost anywhere from zero to thousands of dollars per month. Choose a platform that aligns with your team’s budget.
Integration: You may already be using a number of campaign tools, like a campaign website and social media marketing tools. Many platforms can easily integrate with your social media, marketing platforms, and even other campaign software, while others rely on their own versions.
Party Affiliation: Some tools only offer services to members of certain political parties or ideologies.
Scalability: Especially if you’re hoping to advance from a primary to a general election, your team will want easily scalable and versatile campaign software to handle diverse voter bases.
Compliance and Reporting: Maintaining accurate, up-to-date campaign contributions and campaign spending reports is critical to running an effective campaign. Ensure the software you choose complies with campaign finance regulations and the Federal Election Commission (FEC)’s guidelines.
Data Management and Analytics: Your team needs software that keeps voter data secure while offering analytics and AI capabilities to accelerate your strategy.
Remember that no software is one-size-fits-all, and realistically, the most critical factor in choosing campaign management software is often your budget. However, keeping the other aspects of your campaign in mind and understanding the capabilities and limitations of the different types of campaign software can help you find the tools that work best for you and your team.
LEARN MORE: Just starting your campaign? Check out our campaign checklist to make the process easier.
The Best Political Campaign Management Software of 2025

#1: GoodParty.org
We may be biased, but not without good reason. More than any other platform, GoodParty.org is built to help Independent and third-party candidates win.
Pros
GoodParty.org uses artificial intelligence to power Independent campaigns, helping you get off the ground faster.
The campaign manager pairs cutting-edge AI capabilities with guidance and support from real-life experts in politics, social media, and mobilization.
You can access voter data and get a personalized report that explains your Path to Victory.
GoodParty.org offers a fully managed P2P texting platform and 5,000 free texts with a reduced rate of $.0.02 per message if you need more beyond that.
As a GoodParty.org candidate, you join a community of like-minded candidates and volunteers to grow your knowledge and power your campaign.
You can tap into GoodParty.org’s network of engaged and passionate volunteers.
Being a GoodParty.org empowered candidate also lets voters know you are willing to run a clean, people-centered campaign based on good ideas.
Cons
GoodParty.org’s campaign software is not available to Republican and Democratic candidates.
Cost: The basic version is free, and for only $10 per month, you can get access to peer-to-peer texting and calling, dedicated support, and voter data.
Demo Available: Yes, and you can use GoodParty.org for free!
#2: Ecanvasser
As its name suggests, Ecanvasser is primarily used to canvass and raise voter support. It is a global product used by over 200,000 political campaigns in over 70 countries.
Pros
Ecanvasser offers user-friendly software with a centralized dashboard and mobile app for planning canvassing routes, tracking field canvasser performance, and recording voter data in real time.
With Ecanvasser tools, grassroots campaign teams have more autonomy.
Ecanvasser offers custom branding tools, P2P messaging, and the ability to run surveys.
Ecanvasser allows unlimited users, meaning your broad support base can get involved directly.
Cons
Not a standalone tool — you’d need support in other areas, like campaign finance management.
Users have reported frustrations with data entry and the live map tool.
Cost: Pricing starts at $87 per month but can be as high as $10,500 per year for enterprise plans.
Demo Available: Yes, a seven-day free trial is available, but there’s no free version of the program.
#3: L2
L2 is a voter data program that allows you to gain a better understanding of your constituents using information like individual demographics, behavioral attributes, and voter history.
Pros
As the largest collection of voter data, L2 is a go-to for many campaigns looking to unlock deeper insights into their base.
L2 features 217 million voter data records.
With L2, you can build contact lists for phone, text, email, mailing, canvassing, and digital outreach.
It integrates with Eanvasser, so you can easily upgrade and track your canvassing efforts.
Cons
L2 is ultimately only a data file program that can equip you with contact and demographic information, so the actual process of outreach and canvassing must be handled through other programs.
Since it isn’t a standalone tool, your campaign finances, messaging, and physical assets would need to be handled with other software.
Cost: Data starts at $0.025 per record, but discounts are available for larger files, like Congressional districts or nationwide files.
Demo Available: A free demo and a free trial are both available.
#4: NGP VAN
NGP VAN is a leader in the political campaign software industry. NGP VAN is designed explicitly for Democratic and progressive campaigns.
Pros
NGP VAN offers various campaign tools, including a constituent relationship management (CRM) platform, fundraising and compliance tools, volunteer management, and reporting and analytics abilities.
It makes digital outreach easier with tools like targeted email, a 50-state voter file, and SMS messaging.
The software can integrate with Mobilize and ActBlue.
It’s a tried-and-true program that has influenced the campaigns of many well-known Democratic candidates, including President Barack Obama and Senator Elizabeth Warren.
Cons
NGP VAN is only available for Democratic candidates, so Republican and Independent candidates should look elsewhere.
Cost: Pricing starts at $45 per month per user.
Demo Available: Yes, you can get a demo of the product, but there’s no free trial or free version.
#5: Mobilize
Mobilize is part of the NGP VAN family. Mobilize is focused explicitly on volunteer recruiting and event organizing.
Pros
Mobilize has proven effective at mobilizing volunteers and making it easier for campaigns to coordinate volunteer activities.
The platform utilizes email and text messaging to give volunteers direction and guidance, secure event RSVPs, and more.
According to their website, Mobilize saved 5-10 hours weekly per campaign staff member.
You can integrate Mobilize with NGP VAN and ActBlue because they’re part of the same family of programs.
Cons
Due to its focus on volunteer and event organizing, Mobilize cannot stand alone as effective campaign management software.
Cost: Pricing starts at $100 per month for small organizations but can go up to over $2,000 per month for larger organizations.
Demo Available: A free demo is available, and a trial version for five events and limited online actions is also available.
#6: NationBuilder
NationBuilder integrates the various aspects of your political campaign, from your campaign website to social media, in one cohesive system.
Pros
NationBuilder offers various capabilities, including website building, email and SMS marketing, fundraising, volunteer recruiting, and field organization.
It provides over 80 specialized apps and integrations (see its website for a complete list).
NationBuilder integrates easily with Ecanvasser.
Cons
While NationBuilder offers numerous integrations, it doesn’t integrate with common campaign tools like ActBlue and Mobilize.
Cost: Pricing starts at $34 per month, with upcharges for add-ons like text messaging capabilities and additional websites.
Demo Available: A free demo and a 14-day free trial are available.
#7: Tatango
Tatango mainly focuses on SMS marketing and political fundraising, helping your team accrue enough donations to meet your campaign goals.
Pros
Tatango allows your team to collect donations by text, making it easier for voters to support your campaign while keeping their data secure.
Tatango’s SMS marketing features enable you to message supporters within seconds.
Tatango integrates with several other commonly used programs, such as HubSpot, Salesforce, EveryAction, and Fundraise Up.
Cons
Tatango is a more expensive software option compared to many alternatives.
Its focus on fundraising may also require additional support in other areas, such as volunteer recruitment and get-out-the-vote (GOTV) efforts.
Cost: Pricing starts at $500 per month.
Demo Available: A free demo is available, but there is no free version of the program.
#8: CallHub
CallHub is a campaign management program focusing on GOTV and engagement tools, such as phone banking, email marketing, peer-to-peer texting, and voice broadcasting.
Pros
CallHub’s tools are highly customizable, allowing you to build personal connections with your supporters and convey your unique message.
The software includes tools for relational organizing to source more warm outreach opportunities and features workflow automation to streamline your outreach efforts.
CallHub has an easy-to-use mobile app, AI-powered analytics, and unlimited users.
Cons
Since CallHub focuses on outreach and engagement, managing other aspects of your campaign, like finances and on-the-ground canvassing, would require support from other programs.
Cost: CallHub has a pay-as-you-go system, wherein calls cost $0.069 - $0.092 per minute, texts are $0.034 - $0.06 per text, and voice broadcasts are $0.046 per minute. Additionally, you can access priority service and white-glove account management for $499 per month.
Demo Available: You can view the platform for free, and you may be able to take advantage of free credit opportunities.
#9: ISPolitical
ISPolitical is a campaign finance management platform specializing in fundraising, compliance reporting, security, and finance software for political treasurers.
Pros
ISPolitical offers a wide range of services, including simplified campaign finance reporting tools, integration with DropBox, and enhanced security to keep your data safe.
It offers unlimited users, so everyone on your team can access and help manage your campaign’s finances.
ISPolitical has received very positive user reviews.
Cons
The segmentation of ISPolitical’s offerings may make its software more difficult for beginners to navigate.
The software isn’t a standalone tool for political campaign management, so you may need support from other platforms for things like GOTV efforts and messaging.
Cost: Pricing starts at $39.99 monthly, but each feature is priced individually.
Demo Available: Yes, a demo is available, and you can try the product risk-free. However, there’s no free version of the software.
#10: Aristotle Campaign Manager
Aristotle Campaign Manager is an all-inclusive cloud-based campaign relationship management platform designed by campaign veterans. It features tools for compliance, fundraising, data management, and donor insights.
Pros
Aristotle Campaign Manager’s capabilities cover fundraising, compliance, and accounting.
It offers a campaign relationship management platform, donor insights, custom call sheets, and more.
With Aristotle, you have customizable features and real-time monitoring.
The platform integrates easily with other programs like NationBuilder and WinRed.
Cons
Aristotle Campaign Manager can be more costly than competitors, depending on the plan you choose.
Cost: Pricing for local campaigns starts at $250-$350 per month, but for larger races, like the U.S. House and statewide campaigns, costs range from $750 to over $1,200 per month.
Demo Available: Yes, you can get a free demo, but there’s no free version of the program.
#11: Trail Blazer Campaign Manager
Trail Blazer Campaign Manager offers a range of helpful tools, with a main focus on voter targeting.
Pros
Trail Blazer Campaign Manager offers tools including mobile canvassing, mapping and turf cutting, access to voter data, mobile poll watching, phone banking, constituent management, and more.
It’s easy to use and has received positive reviews on its excellent tech support team.
The Mobile Base Camp app makes canvassing and fieldwork easier, with data ready on the go.
Trail Blazer Campaign Manager is non-partisan, welcoming Republican, Democratic, and Independent candidates.
Cons
Users have reported difficulties with repetitive and time-consuming tasks, which otherwise could have been automated.
Cost: Pricing starts at $100 per month
Demo Available: Yes, you can get a free demo, but there’s no free version of the software.
#12: ActBlue
ActBlue is a political campaign fundraising platform featuring customizable contribution forms and easy-to-use analytics. Similar to NGP VAN, ActBlue is specifically targeted at Democratic candidates and organizations.
Pros
ActBlue supports grassroots fundraising through small-dollar donors, allowing your campaign to achieve a broad base of support instead of relying on corporate donations or self-funding.
ActBlue offers an Express Lane single-click payment system to make fundraising easier and increase conversion rates.
ActBlue offers A/B testing tools and tandem fundraising with other candidates.
It integrates with other common platforms and tools, like NGP VAN, ActionKit, Blue State Digital, Salesforce, and Google Sheets.
Cons
ActBlue is only available for Democratic campaigns, making it inaccessible for Republican and Independent candidates.
ActBlue has received more negative customer reviews than some other platforms.
Cost: No subscription cost, but you do pay a 3.95% processing fee on all donations.
Demo Available: No free version or free trial.
#13: CampaignSidekick
CampaignSidekick is a platform primarily focused on providing voter contact services.
Pros
CampaignSidekick includes a voter contact and data management system, an SMS marketing platform, and a CRM for task management.
It is easy to use and allows your team to manage volunteers and contact voters efficiently.
CampaignSidekick’s mobile apps are available for both Android and iPhone users.
Cons
CampaignSidekick mainly focuses on voter contact, so other aspects of your campaign, such as fundraising, may need additional support.
Cost: Pricing starts at $99 per user per month
Demo Available: Yes, but no free trial or free version of the program.
Why Is Political Campaign Software Important?
Campaign management tools are essential for many aspects of modern campaigning, from recruiting volunteers to getting out the vote.
Here are a few key reasons why investing in political campaign management software can make a real difference:
Campaign software saves you time: Your campaign team likely has more than enough tasks already on their plates. Effective campaign software can automate time-consuming tasks, use AI to generate materials, and help you reach more voters in a smaller amount of time.
Campaign software lets you meet voters where they are: Many campaign management tools offer capabilities like peer-to-peer (P2P) SMS texting, which lets you connect with potential voters on a more personal level than you could through mailers and email. Campaign software can also integrate with social media and give supporters an easier way to donate to your campaign.
Campaign software supports grassroots movements: At GoodParty.org, we believe that effective campaigns begin with grassroots support. That includes seeking the financial support of small donors rather than the financial backing of corporations, political action committees (PACs), or large donors. Political campaign management software can help your team build a broad base of support so you don’t have to rely on self-funding or big donors.
Campaign software can level the playing field: In our current electoral system, Independent and third-party candidates are often at a disadvantage compared to Republicans and Democrats. Effective campaign management tools can provide Independent candidates the support they need to be viable competitors. From crafting your campaign message to executing your campaign strategy, tools like GoodParty.org are here to support Independents on the road to election.
How Candidates Have Won Elections With Campaign Software
From local to national elections, campaign management software has proved essential in helping a wide range of candidates gain support and win their elections. A few important ways that effective campaign software has boosted campaigns and launched candidates of different political backgrounds to success include:
Campaign Software Boosts Small Donor Contributions
Two well-known politicians who have campaigned on attracting small-dollar donors and rejecting donations from political action committees are Democratic Rep. Alexandria Ocasio-Cortez and Independent Sen. Bernie Sanders.
Alexandria Ocasio-Cortez made use of crowdfunding platforms to engage a younger voter base and raise funds from supporters across the nation. Meanwhile, Bernie Sanders used ActBlue during his 2016 and 2020 presidential bids to raise funds and garner grassroots support for his progressive ideals. While Sanders did not win either presidential election, ActBlue helped his campaign build a strong network of supporters instead of focusing on the support of corporations, PACs, and large donors.
Campaign Software Levels the Playing Field
In 2024, 3,444 Independent candidates won their elections using GoodParty.org. This political campaign management software gave these Independent candidates the boost they needed to be viable competitors in the American two-party system.
In South Carolina, Jennifer Hutchinson won her school board seat despite facing a well-financed opponent backed by major donors. Because of GoodParty.org’s affordable political campaign tools, Hutchinson mobilized a grassroots campaign and won only using small donations.
Even for larger-scale campaigns, GoodParty.org has helped Independent candidates get their message out and attract voters. Jonathan Cooper, in North Las Vegas Township, Nevada, won his judicial election with a landslide, earning almost three times as many votes as his opponent. Using GoodParty.org’s P2P texting support and voter data, he was able to build his base and connect with the right voters at the right time.
Campaign Software Provides an Advantage in Competitive Elections
Another benefit of effective campaign management software is the ability to forge ahead in competitive electoral races. For instance, Democratic candidate Veronica Klinefelt used NGP VAN to help win a seat in the Michigan State Senate, despite a contested election. NGP VAN helped Klinefelt’s team succeed in a competitive primary and an even more contested general election. In the end, Klinefelt won the general election with 53 percent of the votes.
On a more local level, county commissioner candidate James Gartner used GoodParty.org to boost his engagement and outreach in Emmons County, North Dakota. GoodParty.org’s tools helped him earn 50.6% of the vote in the election — a narrow win of just 33 more votes than his opponent.
LEARN MORE: Explore the tools and resources that 273 winning local candidates called the key to their victories in 2024.
Political Campaign Management Software: The Key to Winning
Candidates and their teams have a wide range of campaign management tools to choose from as they plan their campaigns in 2025 and beyond. Every political campaign management tool offers unique capabilities, and it is important to consider which technology best matches your campaign’s needs.
GoodParty.org is available for free to Independent political candidates. Our campaign software includes AI capabilities, expert support, and access to a broad volunteer network. Learn more about GoodParty.org and how our tools are helping real people win.
Photo by Christina @ wocintechchat.com on Unsplash
Let GoodParty.org empower you to run and win your Independent campaign.
Frequently Asked Questions
