Terms Glossary

Definition and meaning of yard sign: A yard sign is a campaign advertisement in the form of a small, often rectangular, sign that is placed on a lawn or in a window to show support for a political candidate or issue. These signs are commonly made of corrugated plastic or cardstock, and they often feature the candidate's name, picture, and campaign slogan. They are typically placed in high-visibility locations, such as along busy roads or at intersections, to attract the attention of passing drivers and pedestrians.

Yard signs have long been a staple of political campaigns in the United States, used by candidates at all levels of government, from local to national races. They are considered to be an inexpensive and effective way to raise awareness about a candidate or campaign and to mobilize voters. They also serve as a way for supporters to express their political views publicly, and for candidates to demonstrate their level of support in a community.

For example, during the 2020 U.S. presidential campaign, yard signs were widely used by both major party candidates, Donald Trump, and Joe Biden. They were placed in yards, on street corners, and on billboards as a way to show support for the candidate and to mobilize voters.

While yard signs are a common sight during election season, they are not without controversy. Some argue that they are eyesores and contribute to litter, while others claim that they are a form of free speech. Regardless of the controversies, yard signs continue to be an important part of political campaigns in the United States.